Owlet vs Philips Avent:Which is more popular?
In September 2026, Owlet had more branded searches than Philips Avent among baby monitor brands in New Zealand. Owlet had about 2,900 branded searches, while Philips Avent had 460. Owlet made up 46.8% of all baby monitor brand searches we track, and Philips Avent accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, Owlet and Philips Avent each appeared in two of the five answers. Philips Avent was mentioned before Owlet in two out of three answers that named either.
Who do people search for more?
Owlet, about 6 searches for every 1 for Philips Avent
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Philips Avent, named ahead of Owlet in 2 of 3 answers
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Top baby monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Owlet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Avent was listed before Owlet in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
VTech Baby1st
Nanit2nd
Oricom3rd- Owlet4th
- Philips Avent5th
Motorola Nursery–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby monitor brands
5 answers
Asked ChatGPT
“Which baby monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby monitor brands in New Zealand?”
Asked ChatGPT
“What's the best baby monitor brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“best baby monitor”
Searched Google, AI Overview
“baby monitor with camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Owlet or Philips Avent more popular in search?
This chart shows how often people search Google for Owlet and Philips Avent by name. Each line represents a brand's share of searches for all six baby monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Owlet, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owlet | VTech Baby | Philips Avent | Nanit | Oricom | Motorola Nursery |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 38.4% | 8.2% | 5.6% | 2.2% | 0.22% |
| Nov 2025 | 40.7% | 42.5% | 7.8% | 5.3% | 3.7% | 0% |
| Dec 2025 | 40.6% | 40.6% | 10.3% | 5% | 3.4% | 0% |
| Jan 2026 | 42% | 39.9% | 8.9% | 5.7% | 3.6% | 0% |
| Feb 2026 | 42% | 37.6% | 11% | 6.3% | 3.1% | 0% |
| Mar 2026 | 49.6% | 32.4% | 9.5% | 5.3% | 3.3% | 0% |
| Apr 2026 | 46.2% | 32.6% | 10.9% | 5.9% | 4.3% | 0.23% |
| May 2026 | 44.2% | 36.6% | 9.3% | 5.1% | 4.6% | 0.21% |
| Jun 2026 | 44.2% | 33.9% | 10.1% | 6.4% | 5.3% | 0.19% |
| Jul 2026 | 47.8% | 31% | 9.4% | 5.5% | 6.1% | 0.18% |
| Aug 2026 | 50.2% | 28.4% | 9.2% | 6.7% | 5.4% | 0.16% |
| Sep 2026 | 46.8% | 34.8% | 7.4% | 5.5% | 5.3% | 0.16% |
How has the Owlet and Philips Avent comparison changed over the last 12 months?
3 findings
- Owlet was ahead of Philips Avent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owlet’s share of searches among baby monitor brands in New Zealand moved from 45.3% to 46.8%, and its estimated monthly branded searches moved from 2.1K to 2.9K.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby monitor brands in New Zealand moved from 8.2% to 7.4%, and its estimated monthly branded searches moved from 380 to 460.
How did search popularity change for New Zealand baby monitor brands in September 2026?
2 changes
In September 2026, Owlet lost share of searches among baby monitor brands in New Zealand, from 50.2% to 46.8%.
In September 2026, Philips Avent lost share of searches among baby monitor brands in New Zealand, from 9.2% to 7.4%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Owlet’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Owlet
7 branded search terms
- owlet
- owlet baby monitor
- owlet c
- owlet camera
- owlet dream sock
- owlet monitor
- owlet sock
Philips Avent
4 branded search terms
- philips avent
- philips avent soothie
- philips avent termometer
- philipsavent
Other head-to-heads among baby monitor brands
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