Brandwave

How popular isOwlet in search?

In August 2026, there were an estimated 3.2K branded searches for Owlet in New Zealand which is up 39.1% over the last 11 months. Owlet holds 56.3% estimated Share of Search among New Zealand baby monitor brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Owlet56.3%
  2. VTech Baby30.3%
  3. Nanit7.7%
  4. Oricom5.7%
  5. Motorola Nursery0%
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Which baby monitor brands compete with Owlet?

Owlet against baby monitor brands in New Zealand, by month

Share of Search by month for Owlet, VTech Baby, Nanit, Oricom. The figures are in the table below the chart.

View monthly share of search table
MonthOwletVTech BabyNanitOricomMotorola Nursery
Oct 202552.1%39.6%6%2.2%0%
Nov 202546.4%43.7%6.1%3.8%0%
Dec 202547.3%43.4%5.6%3.7%0%
Jan 202648.1%41.9%6.2%3.8%0%
Feb 202649.9%39.9%6.9%3.3%0%
Mar 202656.8%33.8%6%3.4%0%
Apr 202653.9%34.8%6.8%4.6%0%
May 202650.6%38.9%5.6%4.9%0%
Jun 202650.9%36%7.5%5.6%0%
Jul 202654.5%32.8%6%6.4%0.19%
Aug 202656.3%30.3%7.7%5.7%0%
Sep 2026—————

  1. 1.Owlet

    56.3%

    held 1st · 3.2K estimated branded searches · +12.1% vs prior month · +1.8 points

  2. 2.VTech Baby

    30.3%

    held 2nd · 1.7K estimated branded searches · 0% vs prior month · -2.6 points

  3. 3.Nanit

    7.7%

    moved from 4th to 3rd · 440 estimated branded searches · +37.5% vs prior month · +1.6 points

  4. 4.Oricom

    5.7%

    moved from 3rd to 4th · 330 estimated branded searches · -2.9% vs prior month · -0.7 points

  5. 5.Motorola Nursery

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.2 points

Compare search popularity between Owlet and its closest rivals

How has branded search demand for Owlet changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Owlet in New Zealand rose from 2.3K to 3.2K.
  • Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand increased from 52.1% to 56.3%.
  • Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand peaked at 56.8% in March 2026 and was lowest at 46.4% in November 2025.

How did search popularity change for New Zealand baby monitor brands in August 2026?

  1. In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.

  2. In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.

  3. In August 2026, VTech Baby lost estimated Share of Search among baby monitor brands in New Zealand, from 32.8% to 30.3%.

  4. In August 2026, Oricom lost estimated Share of Search among baby monitor brands in New Zealand, from 6.4% to 5.7%.

How is Owlet measured?

Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • owlet
  • owlet baby monitor
  • owlet c
  • owlet camera
  • owlet dream sock
  • owlet monitor
  • owlet near me
  • owlet nz
  • owlet online
  • owlet sock
  • white owlet

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How the Brand Demand Index is measured

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