Owlet vs VTech Baby:Which is more popular by branded search in New Zealand?
In August 2026, Owlet had more branded searches than VTech Baby among baby monitor brands in New Zealand. Owlet was estimated to have 3.2K branded searches compared to VTech Baby’s 1.7K, and held a 56.3% Share of Search versus VTech Baby’s 30.3%.
Follow Owlet vs VTech Baby and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Owlet or VTech Baby?
Compare the baby monitor brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owlet, VTech Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Owlet | VTech Baby | Nanit | Oricom | Motorola Nursery |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 39.6% | 6% | 2.2% | 0% |
| Nov 2025 | 46.4% | 43.7% | 6.1% | 3.8% | 0% |
| Dec 2025 | 47.3% | 43.4% | 5.6% | 3.7% | 0% |
| Jan 2026 | 48.1% | 41.9% | 6.2% | 3.8% | 0% |
| Feb 2026 | 49.9% | 39.9% | 6.9% | 3.3% | 0% |
| Mar 2026 | 56.8% | 33.8% | 6% | 3.4% | 0% |
| Apr 2026 | 53.9% | 34.8% | 6.8% | 4.6% | 0% |
| May 2026 | 50.6% | 38.9% | 5.6% | 4.9% | 0% |
| Jun 2026 | 50.9% | 36% | 7.5% | 5.6% | 0% |
| Jul 2026 | 54.5% | 32.8% | 6% | 6.4% | 0.19% |
| Aug 2026 | 56.3% | 30.3% | 7.7% | 5.7% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Owlet and VTech Baby comparison changed over the last 12 months?
3 findings
- Owlet was ahead of VTech Baby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand moved from 52.1% to 56.3%, and its estimated monthly branded searches moved from 2.3K to 3.2K.
- Across the 11 months ending August 2026, VTech Baby’s estimated Share of Search among baby monitor brands in New Zealand moved from 39.6% to 30.3%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand baby monitor brands in August 2026?
2 changes
In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.
In August 2026, VTech Baby lost estimated Share of Search among baby monitor brands in New Zealand, from 32.8% to 30.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Owlet’s and VTech Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Owlet
11 branded search terms
- owlet
- owlet baby monitor
- owlet c
- owlet camera
- owlet dream sock
- owlet monitor
- owlet near me
- owlet nz
- owlet online
- owlet sock
- white owlet
VTech Baby
2 branded search terms
- vtech baby monitor
- vtech monitor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.