Owlet vs VTech:Which is more popular?
In September 2026, Owlet had more branded searches than VTech among camera monitor brands in New Zealand. Owlet had about 2,700 branded searches, while VTech had 2,490. Owlet made up 19.4% of all camera monitor brand searches we track, and VTech accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about camera monitor brands, VTech appeared in three of the four answers and Owlet in none.
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Top camera monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, VTech was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Owlet did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about camera monitor brands
4 answers
Asked ChatGPT
“Which camera monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera monitor brands in New Zealand?”
Asked ChatGPT
“What's the best camera monitor brand in New Zealand for a baby at home?”
Searched Google, AI Overview
“video monitor nz”
Searched Google, AI Overview
“camera monitor brands nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Owlet or VTech more popular in search?
This chart shows how often people search Google for Owlet and VTech by name. Each line represents a brand's share of searches for all four camera monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Owlet, VTech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Owlet | VTech | Oricom |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 17.7% | 20.6% | 0.81% |
| Nov 2025 | 60.2% | 13.3% | 25.2% | 1.2% |
| Dec 2025 | 61.8% | 12.5% | 24.7% | 1.1% |
| Jan 2026 | 63.1% | 18.4% | 17.1% | 1.5% |
| Feb 2026 | 67.6% | 15.3% | 16.1% | 1.1% |
| Mar 2026 | 65.4% | 19.6% | 13.7% | 1.3% |
| Apr 2026 | 65.3% | 17.3% | 15.9% | 1.5% |
| May 2026 | 64% | 16.9% | 17.3% | 1.8% |
| Jun 2026 | 62.1% | 18.5% | 17.3% | 2.2% |
| Jul 2026 | 59.8% | 20% | 17.6% | 2.6% |
| Aug 2026 | 57% | 23.1% | 17.4% | 2.5% |
| Sep 2026 | 60.5% | 19.4% | 17.9% | 2.3% |
How has the Owlet and VTech comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Owlet took it in January 2026, VTech took it in February 2026, Owlet took it in March 2026, VTech took it in May 2026, Owlet took it in June 2026.
- Across the 12 months ending September 2026, Owlet’s share of searches among camera monitor brands in New Zealand moved from 17.7% to 19.4%, and its estimated monthly branded searches moved from 2K to 2.7K.
- Across the 12 months ending September 2026, VTech’s share of searches among camera monitor brands in New Zealand moved from 20.6% to 17.9%, and its estimated monthly branded searches moved from 2.3K to 2.5K.
How did search popularity change for New Zealand camera monitor brands in September 2026?
1 change
In September 2026, Owlet lost share of searches among camera monitor brands in New Zealand, from 23.1% to 19.4%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Owlet’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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