How popular isVTech?
In September 2026, people searched for VTech by name about 2,960 times in New Zealand, an 8.8% increase from the previous year. These searches made up 17.9% of all New Zealand camera monitor brand searches, placing VTech third out of four brands. When we asked both ChatGPT and Google AI Overviews about camera monitor brands, VTech appeared in three of the four answers and was the most recommended of the four.
VTech is the third most searched of 4 competitors and the most recommended in AI answers.
EufyShare of searches 60.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
OwletShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
VTechShare of searches 17.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
OricomShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top camera monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, VTech was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. VTech is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about camera monitor brands
4 answers
Asked ChatGPT
“Which camera monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera monitor brands in New Zealand?”
Asked ChatGPT
“What's the best camera monitor brand in New Zealand for a baby at home?”
Searched Google, AI Overview
“video monitor nz”
Searched Google, AI Overview
“camera monitor brands nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which camera monitor brands compete with VTech?
Share of searches by month for Eufy, Owlet, VTech, Oricom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Owlet | VTech | Oricom |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 17.7% | 20.6% | 0.81% |
| Nov 2025 | 60.2% | 13.3% | 25.2% | 1.2% |
| Dec 2025 | 61.8% | 12.5% | 24.7% | 1.1% |
| Jan 2026 | 63.1% | 18.4% | 17.1% | 1.5% |
| Feb 2026 | 67.6% | 15.3% | 16.1% | 1.1% |
| Mar 2026 | 65.4% | 19.6% | 13.7% | 1.3% |
| Apr 2026 | 65.3% | 17.3% | 15.9% | 1.5% |
| May 2026 | 64% | 16.9% | 17.3% | 1.8% |
| Jun 2026 | 62.1% | 18.5% | 17.3% | 2.2% |
| Jul 2026 | 59.8% | 20% | 17.6% | 2.6% |
| Aug 2026 | 57% | 23.1% | 17.4% | 2.5% |
| Sep 2026 | 60.5% | 19.4% | 17.9% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.5% | 8.4K | +16.8% | +3.5 points | |
| 2, held 2nd | 19.4% | 2.7K | -7.8% | -3.8 points | |
| 3, held 3rd | 17.9% | 2.5K | +13.2% | +0.5 points | |
| 4, held 4th | 2.3% | 320 | 0% | -0.2 points |
1.
Eufy60.5%
Held 1st. 8.4K estimated branded searches, +16.8% vs prior month. Share +3.5 points.
2.
Owlet19.4%
Held 2nd. 2.7K estimated branded searches, -7.8% vs prior month. Share -3.8 points.
3.
VTech17.9%
Held 3rd. 2.5K estimated branded searches, +13.2% vs prior month. Share +0.5 points.
4.
Oricom2.3%
Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between VTech and its closest rivals
Every comparison with VTech
14 comparisons
How has branded search demand for VTech changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VTech in New Zealand rose from 2.7K to 3K.
- Across the 12 months ending September 2026, VTech’s share of searches among camera monitor brands in New Zealand decreased from 20.6% to 17.9%.
- Across the 12 months ending September 2026, VTech’s share of searches among camera monitor brands in New Zealand peaked at 25.2% in November 2025 and was lowest at 13.7% in March 2026.
- Across the 12 months ending September 2026, VTech fell from 2nd to 3rd among camera monitor brands in New Zealand.
How did search popularity change for New Zealand camera monitor brands in September 2026?
3 changes
In September 2026, Eufy gained share of searches among camera monitor brands in New Zealand, from 57% to 60.5%.
In September 2026, Owlet lost share of searches among camera monitor brands in New Zealand, from 23.1% to 19.4%.
Estimated monthly branded searches for Oricom in New Zealand rose 255.6% over 12 measured months, from 90 to 320 in September 2026.
How are VTech’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using VTech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vtech
- vtech cam
- vtech dj mix
- vtech drum set
- vtech fire station
- vtech kidizoom
- vtech laptop
- vtech learning walker
- vtech marble run
- vtech marble rush
- vtech set
- vtech toot toot
- vtech toy
- vtech walker
- vtech walkie talkie
Do you work for VTech? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does VTech compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Toy brands | 5th of 12 | 2.4% | Show ranking |
| Camera monitor brands | 3rd of 4 | 17.9% | Shown above |
Is VTech your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.