Connetix vs VTech:Which is more popular?
In September 2026, Connetix had more branded searches than VTech among toy brands in New Zealand. Connetix had about 4,400 branded searches, while VTech had 2,960. Connetix made up 3.5% of all toy brand searches we track, and VTech accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about toy brands, Connetix appeared in three of the five answers and VTech in two. Connetix was mentioned before VTech in every answer that named either.
Who do people search for more?
Connetix, about 49% more searches than VTech
Who does AI mention more?
Connetix, mentioned in 3 of 5 answers, VTech in 2
Who does AI recommend more?
Connetix, named ahead of VTech in 3 of 3 answers
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Top toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Connetix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VTech was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Connetix was listed before VTech in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LEGO1st
Melissa & Doug2nd
Playmobil3rd
Fisher-Price4th- Connetix5th
MAGNA-TILES6th
VTech7th
Ravensburger8th- Hot Wheels9th
- Barbie–
- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Melissa & Doug4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LEGO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Connetix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Playmobil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VTech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher-Price2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAGNA-TILES2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ravensburger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hot Wheels1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barbie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toy brands
5 answers
Asked ChatGPT
“Which toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toy brands in New Zealand?”
Asked ChatGPT
“What's the best toy brand in New Zealand for children of different ages?”
Searched Google, AI Overview
“educational toys nz”
Searched Google, AI Overview
“christmas toys nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Connetix or VTech more popular in search?
This chart shows how often people search Google for Connetix and VTech by name. Each line represents a brand's share of searches for all 12 toy brands we track, month by month, from searches in New Zealand.
Share of searches by month for Connetix, VTech. The figures are in the table below the chart.
View monthly share of searches table
| Month | LEGO | Barbie | Hot Wheels | Connetix | VTech | Fisher-Price | Playmobil | Nerf | MAGNA-TILES | Hasbro | Ravensburger | Melissa & Doug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 17.7% | 9.4% | 4.6% | 2.3% | 1.3% | 1.2% | 0.77% | 0.75% | 0.5% | 0.4% | 0.35% |
| Nov 2025 | 65.7% | 16% | 8.1% | 2.4% | 2.7% | 1.3% | 1.2% | 0.9% | 0.66% | 0.39% | 0.3% | 0.33% |
| Dec 2025 | 71.7% | 12.6% | 8.1% | 1.4% | 2.2% | 0.98% | 0.82% | 0.77% | 0.57% | 0.33% | 0.34% | 0.23% |
| Jan 2026 | 75% | 11.7% | 7.2% | 0.93% | 1.6% | 0.82% | 0.68% | 0.65% | 0.42% | 0.52% | 0.31% | 0.24% |
| Feb 2026 | 71.1% | 13.8% | 7.7% | 1% | 1.8% | 1% | 1.1% | 0.74% | 0.72% | 0.48% | 0.32% | 0.21% |
| Mar 2026 | 66.9% | 16.4% | 8.5% | 1.6% | 1.7% | 1.1% | 1.2% | 0.73% | 0.71% | 0.58% | 0.3% | 0.28% |
| Apr 2026 | 70.5% | 13.7% | 8.4% | 1.4% | 1.8% | 0.95% | 1% | 0.67% | 0.53% | 0.53% | 0.33% | 0.23% |
| May 2026 | 70.5% | 14.7% | 7% | 1.6% | 1.9% | 0.88% | 0.95% | 0.74% | 0.6% | 0.49% | 0.41% | 0.23% |
| Jun 2026 | 69.5% | 15.1% | 7.8% | 1.6% | 1.9% | 0.85% | 0.93% | 0.6% | 0.6% | 0.49% | 0.38% | 0.23% |
| Jul 2026 | 67.4% | 14.8% | 8.5% | 2.1% | 2.1% | 0.95% | 1% | 0.77% | 0.86% | 0.62% | 0.51% | 0.29% |
| Aug 2026 | 69.1% | 14.7% | 8.2% | 1.8% | 1.9% | 1% | 1% | 0.67% | 0.66% | 0.36% | 0.45% | 0.25% |
| Sep 2026 | 64.5% | 15.8% | 8.8% | 3.5% | 2.4% | 1.1% | 0.95% | 0.82% | 0.8% | 0.58% | 0.48% | 0.27% |
How has the Connetix and VTech comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: VTech took it in November 2025, Connetix took it in September 2026.
- Across the 12 months ending September 2026, Connetix’s share of searches among toy brands in New Zealand moved from 4.6% to 3.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, VTech’s share of searches among toy brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 2.7K to 3K.
How did search popularity change for New Zealand toy brands in September 2026?
1 change
In September 2026, Connetix overtook VTech to rank 4th among toy brands in New Zealand, with 3.5% of the searches.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Connetix’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toy brands
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