Brandwave

Momcozy vs Philips Avent:Which is more popular?

In September 2026, Momcozy had more branded searches than Philips Avent among breast pump brands in New Zealand. Momcozy had about 720 branded searches, while Philips Avent had 460. Momcozy made up 15.4% of all breast pump brand searches we track, and Philips Avent accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about breast pump brands, Momcozy appeared in four of the five answers and Philips Avent in three. Momcozy was mentioned before Philips Avent in three out of five answers.

Among breast pump brands in New Zealand in September 2026

Who do people search for more?

Momcozy, about 57% more searches than Philips Avent

Momcozy 720 searchesPhilips Avent 460 searches

Who does AI mention more?

Momcozy, mentioned in 4 of 5 answers, Philips Avent in 3

Momcozy in 4 of 5Philips Avent in 3 of 5

Who does AI recommend more?

Momcozy, named ahead of Philips Avent in 3 of 5 answers

Momcozy first in 3Philips Avent first in 2

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Top breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Momcozy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Momcozy was listed before Philips Avent in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spectra1st
  2. Medela2nd
  3. Momcozy3rd
  4. Philips Avent4th
  5. Haakaa5th
  6. Elvie–
  7. Willow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medela5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momcozy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haakaa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elvie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Willow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Momcozy or Philips Avent more popular in search?

This chart shows how often people search Google for Momcozy and Philips Avent by name. Each line represents a brand's share of searches for all seven breast pump brands we track, month by month, from searches in New Zealand.

Momcozy and Philips Avent among breast pump brands in New Zealand, by month

Share of searches by month for Momcozy, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthHaakaaMedelaMomcozyPhilips AventElvieWillowSpectra
Oct 202538.4%38.4%10.8%8.6%3.4%0.23%0.23%
Nov 202541.7%34.5%11.6%9.2%2.7%0.48%0%
Dec 202540.2%34.2%10.5%12.1%2.7%0.27%0%
Jan 202639.2%34%13.3%10.6%2.5%0.45%0%
Feb 202634.8%42.6%10.8%9.4%2%0.45%0%
Mar 202637.3%36.9%13.6%9.9%2.1%0.23%0%
Apr 202638.4%33.8%13.6%11%2.8%0.23%0.23%
May 202638.3%36.8%12.6%9.4%2.4%0.21%0.21%
Jun 202638.2%35.7%12.3%10.9%2.5%0.21%0.21%
Jul 202634.8%39.4%13.6%10%1.7%0.56%0%
Aug 202639%34.6%13.8%10.7%1.5%0.19%0.19%
Sep 202641.2%31.8%15.4%9.8%1.7%0.21%0%

How has the Momcozy and Philips Avent comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Philips Avent took it in December 2025, Momcozy took it in January 2026.
  • Across the 12 months ending September 2026, Momcozy’s share of searches among breast pump brands in New Zealand moved from 10.8% to 15.4%, and its estimated monthly branded searches moved from 480 to 720.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among breast pump brands in New Zealand moved from 8.6% to 9.8%, and its estimated monthly branded searches moved from 380 to 460.

How did search popularity change for New Zealand breast pump brands in September 2026?

2 changes

  1. In September 2026, Momcozy gained share of searches among breast pump brands in New Zealand, from 13.8% to 15.4%.

  2. In September 2026, Philips Avent lost share of searches among breast pump brands in New Zealand, from 10.7% to 9.8%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Momcozy’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Momcozy

1 branded search term

  • momcozy

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among breast pump brands

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