Brandwave

How popular isMedela?

In September 2026, people searched for Medela by name about 1,750 times in New Zealand, an 8.4% decrease from the previous year. These searches made up 24.4% of all New Zealand breast pads brand searches, placing Medela third out of four brands. When we asked both ChatGPT and Google AI Overviews about breast pads brands, Medela appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Medela is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. Tommee TippeeShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PigeonShare of searches 33.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MedelaShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Philips AventShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top breast pads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medela was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Medela is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pigeon1st
  2. Medela2nd
  3. Philips Avent3rd
  4. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Avent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pads brands

5 answers

  • Asked ChatGPT

    “Which breast pads brand should I buy in New Zealand?”

    1. 1Medela
    2. 2Pigeon

  • Asked ChatGPT

    “What are the best breast pads brands in New Zealand?”

    1. 1Pigeon
    2. 2Medela

  • Asked ChatGPT

    “What's the best breast pads brand in New Zealand for nursing comfort?”

    1. 1Medela

  • Searched Google, AI Overview

    “breast pads nz”

    1. 1Pigeon
    2. 2Philips Avent

  • Searched Google, AI Overview

    “nursing pads nz”

    1. 1Pigeon
    2. 2Philips Avent

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which breast pads brands compete with Medela?

Medela against breast pads brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Medela, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonMedelaPhilips Avent
Oct 202534.1%27.2%32.3%6.5%
Nov 202532%30.5%30.3%7.2%
Dec 202533.1%27.4%30.1%9.5%
Jan 202633.6%31.3%27.5%7.7%
Feb 202628.7%27.6%36.4%7.3%
Mar 202633.1%31%28.9%7%
Apr 202629.4%33.1%29.1%8.4%
May 202632.9%29.9%30.2%6.9%
Jun 202629.9%34.8%27.7%7.5%
Jul 202631.9%31.3%29.9%6.9%
Aug 202634.4%32%26.2%7.5%
Sep 202635.6%33.5%24.4%6.4%

  1. 1.Tommee Tippee

    35.6%

    Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.3 points.

  2. 2.Pigeon

    33.5%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Medela

    24.4%

    Held 3rd. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.8 points.

  4. 4.Philips Avent

    6.4%

    Held 4th. 460 estimated branded searches, -17.9% vs prior month. Share -1 points.

Compare popularity between Medela and its closest rivals

Every comparison with Medela

8 comparisons

How has branded search demand for Medela changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Medela in New Zealand fell from 1.9K to 1.8K.
  • Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand decreased from 32.3% to 24.4%.
  • Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand peaked at 36.4% in February 2026 and was lowest at 24.4% in September 2026.
  • Across the 12 months ending September 2026, Medela fell from 2nd to 3rd among breast pads brands in New Zealand.

How did search popularity change for New Zealand breast pads brands in September 2026?

4 changes

  1. In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%.

  2. In September 2026, Tommee Tippee gained share of searches among breast pads brands in New Zealand, from 34.4% to 35.6%.

  3. In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%.

  4. In September 2026, Philips Avent lost share of searches among breast pads brands in New Zealand, from 7.5% to 6.4%.

How are Medela’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • medela
  • medela bottles
  • medela breastfeeding
  • medela cream nipple
  • medela nipple shield
  • medela swing
  • medela swing maxi
  • medela symphony
  • renting medela symphony

Do you work for Medela? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Medela compete?

Medela is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands5th of 610.9%Show ranking
Breast pads brands3rd of 424.4%Shown above
Breast pump brands2nd of 731.8%Show ranking
Milk warmer brands2nd of 343.3%Show ranking
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Is Medela your brand?

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