Brandwave

Medela vs Philips Avent:Which is more popular?

In September 2026, Medela had more branded searches than Philips Avent among breast pads brands in New Zealand. Medela had about 1,750 branded searches, while Philips Avent had 460. Medela made up 24.4% of all breast pads brand searches we track, and Philips Avent accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about breast pads brands, Medela appeared in three of the five answers and Philips Avent in two. Medela and Philips Avent were each mentioned first in two of the four answers.

Among breast pads brands in New Zealand in September 2026

Who do people search for more?

Medela, about 4 searches for every 1 for Philips Avent

Medela 1.8K searchesPhilips Avent 460 searches

Who does AI mention more?

Medela, mentioned in 3 of 5 answers, Philips Avent in 2

Medela in 3 of 5Philips Avent in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Medela first in 2Philips Avent first in 2

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Top breast pads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medela was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Avent was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Medela and Philips Avent were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pigeon1st
  2. Medela2nd
  3. Philips Avent3rd
  4. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Avent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pads brands

5 answers

  • Asked ChatGPT

    “Which breast pads brand should I buy in New Zealand?”

    1. 1Medela
    2. 2Pigeon

  • Asked ChatGPT

    “What are the best breast pads brands in New Zealand?”

    1. 1Pigeon
    2. 2Medela

  • Asked ChatGPT

    “What's the best breast pads brand in New Zealand for nursing comfort?”

    1. 1Medela

  • Searched Google, AI Overview

    “breast pads nz”

    1. 1Pigeon
    2. 2Philips Avent

  • Searched Google, AI Overview

    “nursing pads nz”

    1. 1Pigeon
    2. 2Philips Avent

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Medela or Philips Avent more popular in search?

This chart shows how often people search Google for Medela and Philips Avent by name. Each line represents a brand's share of searches for all four breast pads brands we track, month by month, from searches in New Zealand.

Medela and Philips Avent among breast pads brands in New Zealand, by month

Share of searches by month for Medela, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonMedelaPhilips Avent
Oct 202534.1%27.2%32.3%6.5%
Nov 202532%30.5%30.3%7.2%
Dec 202533.1%27.4%30.1%9.5%
Jan 202633.6%31.3%27.5%7.7%
Feb 202628.7%27.6%36.4%7.3%
Mar 202633.1%31%28.9%7%
Apr 202629.4%33.1%29.1%8.4%
May 202632.9%29.9%30.2%6.9%
Jun 202629.9%34.8%27.7%7.5%
Jul 202631.9%31.3%29.9%6.9%
Aug 202634.4%32%26.2%7.5%
Sep 202635.6%33.5%24.4%6.4%

How has the Medela and Philips Avent comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand breast pads brands in September 2026?

2 changes

  1. In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%.

  2. In September 2026, Philips Avent lost share of searches among breast pads brands in New Zealand, from 7.5% to 6.4%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medela

8 branded search terms

  • medela
  • medela bottles
  • medela cream nipple
  • medela nipple shield
  • medela swing
  • medela swing maxi
  • medela symphony
  • renting medela symphony

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among breast pads brands

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