Brandwave

How popular isPigeon?

In September 2026, people searched for Pigeon by name about 3,810 times in New Zealand, a 57.4% increase from the previous year. These searches made up 33.5% of all New Zealand breast pads brand searches, placing Pigeon second out of four brands. When we asked both ChatGPT and Google AI Overviews about breast pads brands, Pigeon appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Pigeon is the second most searched of 4 competitors and the most recommended in AI answers.

  1. Tommee TippeeShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PigeonShare of searches 33.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MedelaShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Philips AventShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top breast pads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pigeon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pigeon is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pigeon1st
  2. Medela2nd
  3. Philips Avent3rd
  4. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Avent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pads brands

5 answers

  • Asked ChatGPT

    “Which breast pads brand should I buy in New Zealand?”

    1. 1Medela
    2. 2Pigeon

  • Asked ChatGPT

    “What are the best breast pads brands in New Zealand?”

    1. 1Pigeon
    2. 2Medela

  • Asked ChatGPT

    “What's the best breast pads brand in New Zealand for nursing comfort?”

    1. 1Medela

  • Searched Google, AI Overview

    “breast pads nz”

    1. 1Pigeon
    2. 2Philips Avent

  • Searched Google, AI Overview

    “nursing pads nz”

    1. 1Pigeon
    2. 2Philips Avent

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which breast pads brands compete with Pigeon?

Pigeon against breast pads brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Medela, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonMedelaPhilips Avent
Oct 202534.1%27.2%32.3%6.5%
Nov 202532%30.5%30.3%7.2%
Dec 202533.1%27.4%30.1%9.5%
Jan 202633.6%31.3%27.5%7.7%
Feb 202628.7%27.6%36.4%7.3%
Mar 202633.1%31%28.9%7%
Apr 202629.4%33.1%29.1%8.4%
May 202632.9%29.9%30.2%6.9%
Jun 202629.9%34.8%27.7%7.5%
Jul 202631.9%31.3%29.9%6.9%
Aug 202634.4%32%26.2%7.5%
Sep 202635.6%33.5%24.4%6.4%

  1. 1.Tommee Tippee

    35.6%

    Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.3 points.

  2. 2.Pigeon

    33.5%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Medela

    24.4%

    Held 3rd. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.8 points.

  4. 4.Philips Avent

    6.4%

    Held 4th. 460 estimated branded searches, -17.9% vs prior month. Share -1 points.

Compare popularity between Pigeon and its closest rivals

Every comparison with Pigeon

9 comparisons

How has branded search demand for Pigeon changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pigeon in New Zealand rose from 2.4K to 3.8K.
  • Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand increased from 27.2% to 33.5%.
  • Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand peaked at 34.8% in June 2026 and was lowest at 27.2% in October 2025.
  • Across the 12 months ending September 2026, Pigeon rose from 3rd to 2nd among breast pads brands in New Zealand.

How did search popularity change for New Zealand breast pads brands in September 2026?

4 changes

  1. In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%.

  2. In September 2026, Tommee Tippee gained share of searches among breast pads brands in New Zealand, from 34.4% to 35.6%.

  3. In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%.

  4. In September 2026, Philips Avent lost share of searches among breast pads brands in New Zealand, from 7.5% to 6.4%.

How are Pigeon’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Pigeon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • newborn pigeon bottles
  • pigeon baby
  • pigeon bottle teats
  • pigeon bottles
  • pigeon dummy
  • pigeon glass bottles
  • pigeon teats

Do you work for Pigeon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pigeon compete?

Pigeon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands2nd of 623.7%Show ranking
Baby dummy brands2nd of 729.3%Show ranking
Breast pads brands2nd of 433.5%Shown above
Baby bottle warmer brands2nd of 535.2%Show ranking
Baby steriliser brands2nd of 535.2%Show ranking
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Is Pigeon your brand?

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