Brandwave

Philips Avent vs Pigeon:Which is more popular?

In September 2026, Pigeon had more branded searches than Philips Avent among breast pads brands in New Zealand. Pigeon had about 2,400 branded searches, while Philips Avent had 460. Pigeon made up 33.5% of all breast pads brand searches we track, and Philips Avent accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about breast pads brands, Pigeon appeared in four of the five answers and Philips Avent in two. Pigeon was mentioned before Philips Avent in every answer.

Among breast pads brands in New Zealand in September 2026

Who do people search for more?

Pigeon, about 5 searches for every 1 for Philips Avent

Pigeon 2.4K searchesPhilips Avent 460 searches

Who does AI mention more?

Pigeon, mentioned in 4 of 5 answers, Philips Avent in 2

Pigeon in 4 of 5Philips Avent in 2 of 5

Who does AI recommend more?

Pigeon, named ahead of Philips Avent in every answer

Pigeon first in 4Philips Avent never first

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Top breast pads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pigeon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips Avent was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pigeon was listed before Philips Avent in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pigeon1st
  2. Medela2nd
  3. Philips Avent3rd
  4. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Avent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pads brands

5 answers

  • Asked ChatGPT

    “Which breast pads brand should I buy in New Zealand?”

    1. 1Medela
    2. 2Pigeon

  • Asked ChatGPT

    “What are the best breast pads brands in New Zealand?”

    1. 1Pigeon
    2. 2Medela

  • Asked ChatGPT

    “What's the best breast pads brand in New Zealand for nursing comfort?”

    1. 1Medela

  • Searched Google, AI Overview

    “breast pads nz”

    1. 1Pigeon
    2. 2Philips Avent

  • Searched Google, AI Overview

    “nursing pads nz”

    1. 1Pigeon
    2. 2Philips Avent

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Philips Avent or Pigeon more popular in search?

This chart shows how often people search Google for Philips Avent and Pigeon by name. Each line represents a brand's share of searches for all four breast pads brands we track, month by month, from searches in New Zealand.

Philips Avent and Pigeon among breast pads brands in New Zealand, by month

Share of searches by month for Pigeon, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonMedelaPhilips Avent
Oct 202534.1%27.2%32.3%6.5%
Nov 202532%30.5%30.3%7.2%
Dec 202533.1%27.4%30.1%9.5%
Jan 202633.6%31.3%27.5%7.7%
Feb 202628.7%27.6%36.4%7.3%
Mar 202633.1%31%28.9%7%
Apr 202629.4%33.1%29.1%8.4%
May 202632.9%29.9%30.2%6.9%
Jun 202629.9%34.8%27.7%7.5%
Jul 202631.9%31.3%29.9%6.9%
Aug 202634.4%32%26.2%7.5%
Sep 202635.6%33.5%24.4%6.4%

How has the Philips Avent and Pigeon comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand breast pads brands in September 2026?

2 changes

  1. In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%.

  2. In September 2026, Philips Avent lost share of searches among breast pads brands in New Zealand, from 7.5% to 6.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Philips Avent’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

Pigeon

2 branded search terms

  • pigeon baby
  • pigeon bottles

How the Brand Demand Index is measured

Other head-to-heads among breast pads brands

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