Medela vs Pigeon:Which is more popular?
In September 2026, Pigeon had more branded searches than Medela among breast pads brands in New Zealand. Pigeon had about 2,400 branded searches, while Medela had 1,750. Pigeon made up 33.5% of all breast pads brand searches we track, and Medela accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about breast pads brands, Pigeon appeared in four of the five answers and Medela in three. Pigeon was mentioned before Medela in three out of four answers.
Who do people search for more?
Pigeon, about 37% more searches than Medela
Who does AI mention more?
Pigeon, mentioned in 4 of 5 answers, Medela in 3
Who does AI recommend more?
Pigeon, named ahead of Medela in 3 of 4 answers
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Top breast pads brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pigeon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Medela was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pigeon was listed before Medela in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pigeon1st
Medela2nd
Philips Avent3rd
Tommee Tippee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pigeon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Medela3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Avent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breast pads brands
5 answers
Asked ChatGPT
“Which breast pads brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breast pads brands in New Zealand?”
Asked ChatGPT
“What's the best breast pads brand in New Zealand for nursing comfort?”
Searched Google, AI Overview
“breast pads nz”
Searched Google, AI Overview
“nursing pads nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Medela or Pigeon more popular in search?
This chart shows how often people search Google for Medela and Pigeon by name. Each line represents a brand's share of searches for all four breast pads brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pigeon, Medela. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Medela | Philips Avent |
|---|---|---|---|---|
| Oct 2025 | 34.1% | 27.2% | 32.3% | 6.5% |
| Nov 2025 | 32% | 30.5% | 30.3% | 7.2% |
| Dec 2025 | 33.1% | 27.4% | 30.1% | 9.5% |
| Jan 2026 | 33.6% | 31.3% | 27.5% | 7.7% |
| Feb 2026 | 28.7% | 27.6% | 36.4% | 7.3% |
| Mar 2026 | 33.1% | 31% | 28.9% | 7% |
| Apr 2026 | 29.4% | 33.1% | 29.1% | 8.4% |
| May 2026 | 32.9% | 29.9% | 30.2% | 6.9% |
| Jun 2026 | 29.9% | 34.8% | 27.7% | 7.5% |
| Jul 2026 | 31.9% | 31.3% | 29.9% | 6.9% |
| Aug 2026 | 34.4% | 32% | 26.2% | 7.5% |
| Sep 2026 | 35.6% | 33.5% | 24.4% | 6.4% |
How has the Medela and Pigeon comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: Pigeon took it in November 2025, Medela took it in December 2025, Pigeon took it in January 2026, Medela took it in February 2026, Pigeon took it in March 2026, Medela took it in May 2026, Pigeon took it in June 2026.
- Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand moved from 32.3% to 24.4%, and its estimated monthly branded searches moved from 1.9K to 1.8K.
- Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand moved from 27.2% to 33.5%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand breast pads brands in September 2026?
2 changes
In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%.
In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Medela’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among breast pads brands
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