MAM vs Pigeon:Which is more popular by branded search in New Zealand?
In August 2026, Pigeon had more branded searches than MAM among baby bottle brands in New Zealand. Pigeon was estimated to have 4K branded searches compared to MAM’s 340, and held a 21.5% Share of Search versus MAM’s 1.8%.
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Which is more popular in search, MAM or Pigeon?
Compare the baby bottle and feeding brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pigeon, MAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Pigeon | Dr. Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.2% | 12.9% | 12.8% | 2.1% |
| Nov 2025 | 52.1% | 19.3% | 13.7% | 13.2% | 1.8% |
| Dec 2025 | 53.5% | 16.3% | 14% | 14.5% | 1.7% |
| Jan 2026 | 54.3% | 18.9% | 11.6% | 13.2% | 2.1% |
| Feb 2026 | 51.3% | 19% | 13.7% | 13.5% | 2.5% |
| Mar 2026 | 51.5% | 20.6% | 13.7% | 12.7% | 1.5% |
| Apr 2026 | 50.1% | 21.6% | 13.2% | 13.3% | 1.8% |
| May 2026 | 53.1% | 20.1% | 12.5% | 12.5% | 1.7% |
| Jun 2026 | 50.4% | 23.5% | 12.4% | 11.9% | 1.7% |
| Jul 2026 | 51.9% | 22.8% | 12.7% | 11.2% | 1.5% |
| Aug 2026 | 52.4% | 21.5% | 13% | 11.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the MAM and Pigeon comparison changed over the last 12 months?
3 findings
- Pigeon was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 280 to 340.
- Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand moved from 18.2% to 21.5%, and its estimated monthly branded searches moved from 2.4K to 4K.
How did search popularity change for New Zealand baby bottle brands in August 2026?
2 changes
In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.
Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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