Nanit vs Oricom:Which is more popular by branded search in New Zealand?
In August 2026, Nanit had more branded searches than Oricom among baby monitor brands in New Zealand. Nanit was estimated to have 440 branded searches compared to Oricom’s 330, and held a 7.7% Share of Search versus Oricom’s 5.7%.
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Which is more popular in search, Nanit or Oricom?
Compare the baby monitor brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nanit, Oricom. The figures are in the table below the chart.
View monthly share of search table
| Month | Owlet | VTech Baby | Nanit | Oricom | Motorola Nursery |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 39.6% | 6% | 2.2% | 0% |
| Nov 2025 | 46.4% | 43.7% | 6.1% | 3.8% | 0% |
| Dec 2025 | 47.3% | 43.4% | 5.6% | 3.7% | 0% |
| Jan 2026 | 48.1% | 41.9% | 6.2% | 3.8% | 0% |
| Feb 2026 | 49.9% | 39.9% | 6.9% | 3.3% | 0% |
| Mar 2026 | 56.8% | 33.8% | 6% | 3.4% | 0% |
| Apr 2026 | 53.9% | 34.8% | 6.8% | 4.6% | 0% |
| May 2026 | 50.6% | 38.9% | 5.6% | 4.9% | 0% |
| Jun 2026 | 50.9% | 36% | 7.5% | 5.6% | 0% |
| Jul 2026 | 54.5% | 32.8% | 6% | 6.4% | 0.19% |
| Aug 2026 | 56.3% | 30.3% | 7.7% | 5.7% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Nanit and Oricom comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Oricom took it in July 2026, Nanit took it in August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand moved from 6% to 7.7%, and its estimated monthly branded searches moved from 270 to 440.
- Across the 11 months ending August 2026, Oricom’s estimated Share of Search among baby monitor brands in New Zealand moved from 2.2% to 5.7%, and its estimated monthly branded searches moved from 100 to 330.
How did search popularity change for New Zealand baby monitor brands in August 2026?
2 changes
In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.
In August 2026, Oricom lost estimated Share of Search among baby monitor brands in New Zealand, from 6.4% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Nanit’s and Oricom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.