Brandwave

How popular isZendesk?

In September 2026, people searched for Zendesk by name about 1,010 times in New Zealand, a 24.6% decrease from the previous year. These searches made up 83.5% of all New Zealand live chat platform searches, placing Zendesk first out of six platforms. When we asked both ChatGPT and Google AI Overviews about live chat platforms, Zendesk appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Zendesk is the most searched of 6 competitors and the third most recommended in AI answers.

  1. ZendeskShare of searches 83.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. TidioShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. tawk.toShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LiveChatShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. CrispShare of searches 0.83%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top live chat platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zendesk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zendesk is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tawk.to1st
  2. Tidio2nd
  3. Zendesk3rd
  4. LiveChat4th
  5. Crisp5th
  6. Olark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tidio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tawk.to5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LiveChat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crisp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live chat platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which live chat platforms compete with Zendesk?

Zendesk against live chat platforms in New Zealand, by month

Share of searches by month for Zendesk, Tidio, tawk.to. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskTidiotawk.toLiveChatCrispOlark
Oct 202581.2%10.3%5.5%1.2%0.61%1.2%
Nov 202578.2%10.5%5.3%1.5%1.5%3%
Dec 202581.3%8%6.3%1.8%1.8%0.89%
Jan 202676.3%12.6%6.7%1.5%2.2%0.74%
Feb 202673.9%14.8%6.3%2.8%1.4%0.7%
Mar 202678.8%12.9%3%3%0.76%1.5%
Apr 202670.5%16.2%6.7%2.9%1.9%1.9%
May 202677.4%12.8%5.3%2.3%0.75%1.5%
Jun 202676.7%10.5%6.8%3%1.5%1.5%
Jul 202679.6%8%6.2%2.7%1.8%1.8%
Aug 202680.8%7.2%5.6%3.2%1.6%1.6%
Sep 202683.5%7.4%5.8%1.7%0.83%0.83%
  1. 1.Zendesk

    83.5%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Tidio

    7.4%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.tawk.to

    5.8%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.LiveChat

    1.7%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -1.5 points.

  5. 5.Crisp

    0.83%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

  6. 6.Olark

    0.83%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

Compare popularity between Zendesk and its closest rivals

Every comparison with Zendesk

11 comparisons

How has branded search demand for Zendesk changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zendesk in New Zealand fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among live chat platforms in New Zealand increased from 81.2% to 83.5%.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among live chat platforms in New Zealand peaked at 83.5% in September 2026 and was lowest at 70.5% in April 2026.

How did search popularity change for New Zealand live chat platforms in September 2026?

6 changes
  1. In September 2026, Zendesk gained share of searches among live chat platforms in New Zealand, from 80.8% to 83.5%.

  2. In September 2026, LiveChat lost share of searches among live chat platforms in New Zealand, from 3.2% to 1.7%.

  3. In September 2026, Crisp lost share of searches among live chat platforms in New Zealand, from 1.6% to 0.83%.

  4. In September 2026, Olark lost share of searches among live chat platforms in New Zealand, from 1.6% to 0.83%.

  5. Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  6. Estimated monthly branded searches for tawk.to in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Zendesk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zendesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zendesk
  • zendesk api

Do you work for Zendesk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zendesk compete?

Zendesk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Help desk software1st of 840.2%Show ranking
Customer support platforms1st of 844.9%Show ranking
Cloud contact center platforms1st of 655.8%Show ranking
Live chat platforms1st of 683.5%Shown above
Creator with pink hair and a pink jacket

Is Zendesk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.