Brandwave

Tidio vs Zendesk:Which is more popular?

In September 2026, Zendesk had more branded searches than Tidio among live chat platforms in New Zealand. Zendesk had about 1,010 branded searches, while Tidio had 90. Zendesk made up 83.5% of all live chat platform searches we track, and Tidio accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about live chat platforms, Tidio appeared in all five answers and Zendesk in four. Tidio was mentioned before Zendesk in four out of five answers.

Among live chat platforms in New Zealand in September 2026

Who do people search for more?

Zendesk, about 11 searches for every 1 for Tidio

Zendesk 1K searchesTidio 90 searches

Who does AI mention more?

Tidio, mentioned in every answer we collected

Tidio in 5 of 5Zendesk in 4 of 5

Who does AI recommend more?

Tidio, named ahead of Zendesk in 4 of 5 answers

Tidio first in 4Zendesk first in 1

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Top live chat platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tidio appeared in all five answers. Zendesk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tidio was listed before Zendesk in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tawk.to1st
  2. Tidio2nd
  3. Zendesk3rd
  4. LiveChat4th
  5. Crisp5th
  6. Olark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tidio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tawk.to5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LiveChat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crisp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live chat platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tidio or Zendesk more popular in search?

This chart shows how often people search Google for Tidio and Zendesk by name. Each line represents a brand's share of searches for all six live chat platforms we track, month by month, from searches in New Zealand.

Tidio and Zendesk among live chat platforms in New Zealand, by month

Share of searches by month for Zendesk, Tidio. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskTidiotawk.toLiveChatCrispOlark
Oct 202581.2%10.3%5.5%1.2%0.61%1.2%
Nov 202578.2%10.5%5.3%1.5%1.5%3%
Dec 202581.3%8%6.3%1.8%1.8%0.89%
Jan 202676.3%12.6%6.7%1.5%2.2%0.74%
Feb 202673.9%14.8%6.3%2.8%1.4%0.7%
Mar 202678.8%12.9%3%3%0.76%1.5%
Apr 202670.5%16.2%6.7%2.9%1.9%1.9%
May 202677.4%12.8%5.3%2.3%0.75%1.5%
Jun 202676.7%10.5%6.8%3%1.5%1.5%
Jul 202679.6%8%6.2%2.7%1.8%1.8%
Aug 202680.8%7.2%5.6%3.2%1.6%1.6%
Sep 202683.5%7.4%5.8%1.7%0.83%0.83%

How has the Tidio and Zendesk comparison changed over the last 12 months?

3 findings
  • Zendesk was ahead of Tidio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tidio’s share of searches among live chat platforms in New Zealand moved from 10.3% to 7.4%, and its estimated monthly branded searches moved from 170 to 90.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among live chat platforms in New Zealand moved from 81.2% to 83.5%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for New Zealand live chat platforms in September 2026?

2 changes
  1. In September 2026, Zendesk gained share of searches among live chat platforms in New Zealand, from 80.8% to 83.5%.

  2. Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tidio’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tidio

1 branded search term

  • tidio

Zendesk

2 branded search terms

  • zendesk
  • zendesk api

How the Brand Demand Index is measured

Other head-to-heads among live chat platforms

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