Brandwave

How popular istawk.to?

In September 2026, people searched for tawk.to by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 5.8% of all New Zealand live chat platform searches, placing tawk.to third out of six platforms. When we asked both ChatGPT and Google AI Overviews about live chat platforms, tawk.to appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

tawk.to is the third most searched of 6 competitors and the most recommended in AI answers.

  1. ZendeskShare of searches 83.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. TidioShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. tawk.toShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LiveChatShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. CrispShare of searches 0.83%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top live chat platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, tawk.to appeared in all five answers. tawk.to is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tawk.to1st
  2. Tidio2nd
  3. Zendesk3rd
  4. LiveChat4th
  5. Crisp5th
  6. Olark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tidio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tawk.to5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LiveChat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crisp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live chat platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which live chat platforms compete with tawk.to?

tawk.to against live chat platforms in New Zealand, by month

Share of searches by month for Zendesk, Tidio, tawk.to. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskTidiotawk.toLiveChatCrispOlark
Oct 202581.2%10.3%5.5%1.2%0.61%1.2%
Nov 202578.2%10.5%5.3%1.5%1.5%3%
Dec 202581.3%8%6.3%1.8%1.8%0.89%
Jan 202676.3%12.6%6.7%1.5%2.2%0.74%
Feb 202673.9%14.8%6.3%2.8%1.4%0.7%
Mar 202678.8%12.9%3%3%0.76%1.5%
Apr 202670.5%16.2%6.7%2.9%1.9%1.9%
May 202677.4%12.8%5.3%2.3%0.75%1.5%
Jun 202676.7%10.5%6.8%3%1.5%1.5%
Jul 202679.6%8%6.2%2.7%1.8%1.8%
Aug 202680.8%7.2%5.6%3.2%1.6%1.6%
Sep 202683.5%7.4%5.8%1.7%0.83%0.83%

  1. 1.Zendesk

    83.5%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Tidio

    7.4%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.tawk.to

    5.8%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.LiveChat

    1.7%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -1.5 points.

  5. 5.Crisp

    0.83%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

  6. 6.Olark

    0.83%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

Compare popularity between tawk.to and its closest rivals

Every comparison with tawk.to

2 comparisons

How has branded search demand for tawk.to changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for tawk.to in New Zealand fell from 90 to 70.
  • Across the 12 months ending September 2026, tawk.to’s share of searches among live chat platforms in New Zealand peaked at 6.8% in June 2026 and was lowest at 3% in March 2026.

How did search popularity change for New Zealand live chat platforms in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among live chat platforms in New Zealand, from 80.8% to 83.5%.

  2. In September 2026, LiveChat lost share of searches among live chat platforms in New Zealand, from 3.2% to 1.7%.

  3. In September 2026, Crisp lost share of searches among live chat platforms in New Zealand, from 1.6% to 0.83%.

  4. In September 2026, Olark lost share of searches among live chat platforms in New Zealand, from 1.6% to 0.83%.

  5. Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  6. Estimated monthly branded searches for tawk.to in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are tawk.to’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using tawk.to’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tawk to
  • tawk.to

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How the Brand Demand Index is measured

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