Freshdesk vs Intercom:Which is more popular by branded search in New Zealand?
In August 2026, Freshdesk had more branded searches than Intercom among help desk software in New Zealand. Freshdesk was estimated to have 360 branded searches compared to Intercom’s 50, and held a 14% Share of Search versus Intercom’s 1.9%.
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Which is more popular in search, Freshdesk or Intercom?
Compare the customer support and help desk software New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshdesk, Intercom. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Zoho Desk | Help Scout | Intercom |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 11.9% | 14.6% | 14.3% | 6.5% | 2.4% |
| Nov 2025 | 45% | 16% | 16% | 13% | 7.3% | 2.7% |
| Dec 2025 | 45.6% | 14.9% | 15.8% | 14.5% | 6.6% | 2.6% |
| Jan 2026 | 47.1% | 16.8% | 14.3% | 13.9% | 5.3% | 2.5% |
| Feb 2026 | 47.6% | 16.3% | 14.3% | 13.9% | 5.6% | 2.4% |
| Mar 2026 | 44.6% | 16.1% | 16.1% | 15.4% | 5.6% | 2.2% |
| Apr 2026 | 38.7% | 22.5% | 13.1% | 16.2% | 6.8% | 2.7% |
| May 2026 | 49% | 17.2% | 12.6% | 14.6% | 4.2% | 2.5% |
| Jun 2026 | 45.7% | 17.4% | 14.6% | 13.8% | 6.1% | 2.4% |
| Jul 2026 | 47.7% | 19.1% | 12.7% | 13.2% | 5.5% | 1.8% |
| Aug 2026 | 45.7% | 19.4% | 14% | 13.2% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Freshdesk and Intercom comparison changed over the last 12 months?
3 findings
- Freshdesk was ahead of Intercom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand moved from 14.6% to 14%, and its estimated monthly branded searches moved from 430 to 360.
- Across the 11 months ending August 2026, Intercom’s estimated Share of Search among help desk software in New Zealand moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand help desk software in August 2026?
2 changes
In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freshdesk’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.