incident.io vs Rootly:Which is more popular?
In September 2026, Rootly had more branded searches than incident.io among incident management platforms in New Zealand. Rootly had about 30 branded searches, while incident.io had 20. Rootly made up 0.88% of all incident management platform searches we track, and incident.io accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about incident management platforms, incident.io and Rootly each appeared in two of the five answers. incident.io and Rootly were each mentioned first in two of the four answers that named either.
Who do people search for more?
Rootly, about 50% more searches than incident.io
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top incident management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, incident.io was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rootly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. incident.io and Rootly were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incident management platforms
5 answers
Asked ChatGPT
“Which incident management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best incident management platforms in New Zealand?”
Asked ChatGPT
“What's the best incident management platform in New Zealand for a service outage?”
Searched Google, AI Overview
“incident management platforms”
Searched Google, AI Overview
“service outage software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is incident.io or Rootly more popular in search?
This chart shows how often people search Google for incident.io and Rootly by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Rootly, incident.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | SiteApp Pro | ecoPortal | FireHydrant | PagerDuty | Jira Service Management | Rootly | Squadcast | incident.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.2% | 26.2% | 11.6% | 5.1% | 1.5% | 2.1% | 1.2% |
| Nov 2025 | 25.4% | 28.8% | 25.4% | 11.2% | 4.9% | 2% | 1.4% | 0.86% |
| Dec 2025 | 21.7% | 26.5% | 32.4% | 11.8% | 4% | 1.8% | 1.1% | 0.74% |
| Jan 2026 | 24.7% | 24.7% | 30.2% | 11% | 4.8% | 3.1% | 1% | 0.34% |
| Feb 2026 | 26.8% | 26.8% | 26.8% | 11.9% | 5.2% | 0.91% | 1.2% | 0.3% |
| Mar 2026 | 27.3% | 27.3% | 24% | 13.1% | 4.6% | 1.9% | 0.82% | 0.82% |
| Apr 2026 | 28.4% | 23.2% | 28.4% | 12.6% | 4.5% | 1.3% | 0.97% | 0.65% |
| May 2026 | 30% | 24.6% | 24.6% | 13.3% | 4.8% | 1.4% | 0.68% | 0.68% |
| Jun 2026 | 29.1% | 25.6% | 25.6% | 11.3% | 6.1% | 1.2% | 0.58% | 0.58% |
| Jul 2026 | 30.5% | 26.8% | 26.8% | 9.8% | 4.3% | 1.2% | 0.3% | 0.3% |
| Aug 2026 | 31.2% | 22.4% | 27.4% | 10% | 6.5% | 1.2% | 0.62% | 0.62% |
| Sep 2026 | 29.4% | 25.9% | 25.9% | 11.5% | 5% | 0.88% | 0.88% | 0.59% |
How has the incident.io and Rootly comparison changed over the last 12 months?
3 findings
- Rootly was ahead of incident.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, incident.io’s share of searches among incident management platforms in New Zealand moved from 1.2% to 0.59%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand moved from 1.5% to 0.88%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand incident management platforms in September 2026?
2 changes
In September 2026, incident.io fell from 7th to 8th among incident management platforms in New Zealand.
Estimated monthly branded searches for Rootly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using incident.io’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
incident.io
1 branded search term
- incidentio
Rootly
1 branded search term
- rootly
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