Jira Service Management vs TOPdesk:Which is more popular?
In September 2026, Jira Service Management had more branded searches than TOPdesk among IT service management platforms in New Zealand. Jira Service Management had about 170 branded searches, while TOPdesk had 10. Jira Service Management made up 8% of all IT service management platform searches we track, and TOPdesk accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, Jira Service Management appeared in all five answers and TOPdesk in none.
Who do people search for more?
Jira Service Management, about 17 searches for every 1 for TOPdesk
Who does AI mention more?
Jira Service Management, mentioned in every answer we collected
Who does AI recommend more?
Jira Service Management, the only one of the two named
Follow Jira Service Management vs TOPdesk and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top IT service management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jira Service Management appeared in all five answers. TOPdesk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT service management platforms
5 answers
Asked ChatGPT
“Which IT service management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT service management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT service management platform in New Zealand for a service desk?”
Searched Google, AI Overview
“best service desk software”
Searched Google, AI Overview
“it support ticketing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jira Service Management or TOPdesk more popular in search?
This chart shows how often people search Google for Jira Service Management and TOPdesk by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Jira Service Management, TOPdesk. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Jira Service Management | Freshservice | HaloITSM | ManageEngine ServiceDesk Plus | SysAid | TOPdesk |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.2% | 7.7% | 1.4% | 0.97% | 1.4% | 0.48% |
| Nov 2025 | 79.7% | 8.2% | 7.2% | 1.9% | 0.97% | 0.97% | 0.97% |
| Dec 2025 | 80.6% | 6.3% | 8.6% | 1.7% | 1.1% | 1.1% | 0.57% |
| Jan 2026 | 81.6% | 7% | 6.5% | 2.5% | 1% | 0.5% | 1% |
| Feb 2026 | 81.5% | 8.1% | 5.4% | 1.8% | 1.4% | 0.9% | 0.9% |
| Mar 2026 | 83.6% | 6.5% | 5.8% | 1.5% | 1.5% | 0.73% | 0.36% |
| Apr 2026 | 83.8% | 5.5% | 6.3% | 1.8% | 1.5% | 0.74% | 0.37% |
| May 2026 | 88.3% | 4% | 4.3% | 0.8% | 1.9% | 0.53% | 0.27% |
| Jun 2026 | 86.2% | 6.3% | 4.6% | 1.1% | 0.86% | 0.57% | 0.29% |
| Jul 2026 | 85.4% | 5.5% | 5.8% | 1.5% | 0.73% | 0.73% | 0.36% |
| Aug 2026 | 80.9% | 8.1% | 7.4% | 1.5% | 0.74% | 0.74% | 0.74% |
| Sep 2026 | 79.7% | 8% | 7.5% | 2.4% | 0.94% | 0.94% | 0.47% |
How has the Jira Service Management and TOPdesk comparison changed over the last 12 months?
3 findings
- Jira Service Management was ahead of TOPdesk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among IT service management platforms in New Zealand moved from 8.2% to 8%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, TOPdesk’s share of searches among IT service management platforms in New Zealand moved from 0.48% to 0.47%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand IT service management platforms in September 2026?
0 changes
Neither Jira Service Management nor TOPdesk moved beyond provider rounding among IT service management platforms in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jira Service Management’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jira Service Management
3 branded search terms
- jira service management
- jira service management itsm
- jiraservicemanagement
TOPdesk
1 branded search term
- topdesk
Other head-to-heads among IT service management platforms
- ServiceNow vs Jira Service Management: compare popularity
- ServiceNow vs Freshservice: compare popularity
- ServiceNow vs HaloITSM: compare popularity
- Jira Service Management vs Freshservice: compare popularity
- Jira Service Management vs HaloITSM: compare popularity
- Freshservice vs HaloITSM: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.