Brandwave

Confluence vs Trainual:Which is more popular?

In September 2026, Confluence had more branded searches than Trainual among process documentation platforms in New Zealand. Confluence had about 3,600 branded searches, while Trainual had 50. Confluence made up 15.7% of all process documentation platform searches we track, and Trainual accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about process documentation platforms, Confluence and Trainual each appeared in three of the five answers. Trainual was mentioned before Confluence in three out of four answers.

Among process documentation platforms in New Zealand in September 2026

Who do people search for more?

Confluence, about 72 searches for every 1 for Trainual

Confluence 3.6K searchesTrainual 50 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Confluence in 3 of 5Trainual in 3 of 5

Who does AI recommend more?

Trainual, named ahead of Confluence in 3 of 4 answers

Trainual first in 3Confluence first in 1

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Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confluence was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trainual was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trainual was listed before Confluence in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Process Street1st
  2. Trainual2nd
  3. SweetProcess3rd
  4. Confluence4th
  5. Notion5th
  6. Waybook6th
  7. FlowShare7th
  8. Guidde–
  9. Iorad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Confluence or Trainual more popular in search?

This chart shows how often people search Google for Confluence and Trainual by name. Each line represents a brand's share of searches for all nine process documentation platforms we track, month by month, from searches in New Zealand.

Confluence and Trainual among process documentation platforms in New Zealand, by month

Share of searches by month for Confluence, Trainual. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionConfluenceGuiddeProcess StreetSweetProcessTrainualWaybookIoradFlowShare
Oct 202577.1%17.8%4%0.28%0.2%0.44%0.04%0.04%0.04%
Nov 202573.6%20.6%4.7%0.33%0.33%0.23%0.09%0.09%0.05%
Dec 202576.5%17.3%5.2%0.42%0.12%0.3%0.06%0.06%0.06%
Jan 202680.3%15%3.7%0.29%0.21%0.37%0.04%0.08%0.04%
Feb 202683.2%12.8%3.1%0.25%0.18%0.32%0.04%0.04%0.04%
Mar 202680.8%15%3.4%0.24%0.1%0.31%0.03%0.07%0.03%
Apr 202681%15.3%3.1%0.21%0.08%0.3%0.04%0.04%0.04%
May 202677.4%17.8%4%0.2%0.12%0.28%0.04%0.08%0.04%
Jun 202677.5%17.8%4%0.2%0.12%0.28%0.04%0.04%0.04%
Jul 202679.8%15.1%4.2%0.17%0.17%0.38%0.08%0.08%0.04%
Aug 202669.6%16.2%13.2%0.15%0.33%0.33%0.15%0.04%0.04%
Sep 202667.6%15.7%15.7%0.22%0.22%0.22%0.13%0.09%0.04%

How has the Confluence and Trainual comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand process documentation platforms in September 2026?

2 changes

  1. In September 2026, Trainual fell from 5th to 6th among process documentation platforms in New Zealand.

  2. Estimated monthly branded searches for Confluence in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Confluence’s and Trainual’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Confluence

1 branded search term

  • confluence

Trainual

1 branded search term

  • trainual

How the Brand Demand Index is measured

Other head-to-heads among process documentation platforms

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