How popular isPower Automate in search?

In August 2026, there were an estimated 4.2K branded searches for Power Automate in New Zealand which is up 25.7% over the last 11 months. Power Automate holds 43% estimated Share of Search among New Zealand workflow automation tools and is ranked 1st of 5 competitors for search popularity.

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Which workflow automation tools compete with Power Automate?

Power Automate against workflow automation tools in New Zealand, by month

Month	Power Automate	n8n	Zapier	Make	IFTTT
Oct 2025	24.1%	43.7%	27.8%	1.4%	3%
Nov 2025	29.7%	37.1%	28.3%	1.8%	3.1%
Dec 2025	25.9%	38.6%	30.3%	2%	3.2%
Jan 2026	26.5%	38.6%	29.6%	2.1%	3.1%
Feb 2026	29.7%	37.1%	29%	2.1%	2.1%
Mar 2026	32.9%	32.3%	30.8%	1.8%	2.2%
Apr 2026	32.5%	32.7%	31.1%	1.5%	2.1%
May 2026	34.4%	35.2%	26.5%	2%	1.9%
Jun 2026	43.2%	27.2%	25.8%	2%	1.8%
Jul 2026	43.5%	26.9%	25.8%	1.7%	2.1%
Aug 2026	43%	27.3%	26.4%	1.9%	1.4%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Power Automate Microsoft	43%	4.2K	-6.2%	-0.5 points
2, held 2nd	n8n	27.3%	2.7K	-4%	+0.4 points
3, held 3rd	Zapier	26.4%	2.6K	-3%	+0.6 points
4, moved from 5th to 4th	Make	1.9%	190	+5.6%	+0.2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	IFTTT	1.4%	140	-36.4%	-0.7 pointsmoved from 4th to 5th

1.Power Automate
43%
held 1st · 4.2K estimated branded searches · -6.2% vs prior month · -0.5 points
2.n8n
27.3%
held 2nd · 2.7K estimated branded searches · -4% vs prior month · +0.4 points
3.Zapier
26.4%
held 3rd · 2.6K estimated branded searches · -3% vs prior month · +0.6 points
4.Make
1.9%
moved from 5th to 4th · 190 estimated branded searches · +5.6% vs prior month · +0.2 points
5.IFTTT
1.4%
moved from 4th to 5th · 140 estimated branded searches · -36.4% vs prior month · -0.7 points

Compare search popularity between Power Automate and its closest rivals

How has branded search demand for Power Automate changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Power Automate in New Zealand rose from 3.4K to 4.2K.
Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among workflow automation tools in New Zealand increased from 24.1% to 43%.
Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among workflow automation tools in New Zealand peaked at 43.5% in July 2026 and was lowest at 24.1% in October 2025.
Across the 11 months ending August 2026, Power Automate rose from 3rd to 1st among workflow automation tools in New Zealand.

How did search popularity change for New Zealand workflow automation tools in August 2026?

5 changes

In August 2026, Zapier gained estimated Share of Search among workflow automation tools in New Zealand, from 25.8% to 26.4%.
In August 2026, IFTTT lost estimated Share of Search among workflow automation tools in New Zealand, from 2.1% to 1.4%.
In August 2026, Make rose from 5th to 4th among workflow automation tools in New Zealand.
Estimated monthly branded searches for Power Automate in New Zealand rose 25.7% over 11 measured months, from 3.4K to 4.2K in August 2026.
Estimated monthly branded searches for n8n in New Zealand fell 56% over 11 measured months, from 6.1K to 2.7K in August 2026.

How is Power Automate measured?

Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms