Power Automate vs Zapier:Which is more popular by branded search in New Zealand?
In August 2026, Power Automate had more branded searches than Zapier among workflow automation tools in New Zealand. Power Automate was estimated to have 4.2K branded searches compared to Zapier’s 2.6K, and held a 43% Share of Search versus Zapier’s 26.4%.
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Which is more popular in search, Power Automate or Zapier?
Compare the no-code workflow automation tools New Zealand teams connect apps with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Power Automate, Zapier. The figures are in the table below the chart.
View monthly share of search table
| Month | Power Automate | n8n | Zapier | Make | IFTTT |
|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 43.7% | 27.8% | 1.4% | 3% |
| Nov 2025 | 29.7% | 37.1% | 28.3% | 1.8% | 3.1% |
| Dec 2025 | 25.9% | 38.6% | 30.3% | 2% | 3.2% |
| Jan 2026 | 26.5% | 38.6% | 29.6% | 2.1% | 3.1% |
| Feb 2026 | 29.7% | 37.1% | 29% | 2.1% | 2.1% |
| Mar 2026 | 32.9% | 32.3% | 30.8% | 1.8% | 2.2% |
| Apr 2026 | 32.5% | 32.7% | 31.1% | 1.5% | 2.1% |
| May 2026 | 34.4% | 35.2% | 26.5% | 2% | 1.9% |
| Jun 2026 | 43.2% | 27.2% | 25.8% | 2% | 1.8% |
| Jul 2026 | 43.5% | 26.9% | 25.8% | 1.7% | 2.1% |
| Aug 2026 | 43% | 27.3% | 26.4% | 1.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Power Automate and Zapier comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Power Automate took it in November 2025, Zapier took it in December 2025, Power Automate took it in February 2026.
- Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among workflow automation tools in New Zealand moved from 24.1% to 43%, and its estimated monthly branded searches moved from 3.4K to 4.2K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools in New Zealand moved from 27.8% to 26.4%, and its estimated monthly branded searches moved from 3.9K to 2.6K.
How did search popularity change for New Zealand workflow automation tools in August 2026?
2 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation tools in New Zealand, from 25.8% to 26.4%.
Estimated monthly branded searches for Power Automate in New Zealand rose 25.7% over 11 measured months, from 3.4K to 4.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Power Automate’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Power Automate
11 branded search terms
- microsoft power automate
- microsoft power automate price
- power automate
- power automate automation
- power automate flow
- power automate for sharepoint
- power automate integrations
- power automate microsoft
- power automate online
- power automate workflow
- powerautomate
Zapier
6 branded search terms
- zapier
- zapier automation
- zapier com
- zapier cost
- zapier integrations
- zapier near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.