How popular isZapier in search?
In August 2026, there were an estimated 2.6K branded searches for Zapier in New Zealand which is down 33.2% over the last 11 months. Zapier holds 26.4% estimated Share of Search among New Zealand workflow automation tools and is ranked 3rd of 5 competitors for search popularity.
Power Automate43%
n8n27.3%Zapier26.4%
Make1.9%
IFTTT1.4%
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Which workflow automation tools compete with Zapier?
Share of Search by month for Power Automate, n8n, Zapier. The figures are in the table below the chart.
View monthly share of search table
| Month | Power Automate | n8n | Zapier | Make | IFTTT |
|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 43.7% | 27.8% | 1.4% | 3% |
| Nov 2025 | 29.7% | 37.1% | 28.3% | 1.8% | 3.1% |
| Dec 2025 | 25.9% | 38.6% | 30.3% | 2% | 3.2% |
| Jan 2026 | 26.5% | 38.6% | 29.6% | 2.1% | 3.1% |
| Feb 2026 | 29.7% | 37.1% | 29% | 2.1% | 2.1% |
| Mar 2026 | 32.9% | 32.3% | 30.8% | 1.8% | 2.2% |
| Apr 2026 | 32.5% | 32.7% | 31.1% | 1.5% | 2.1% |
| May 2026 | 34.4% | 35.2% | 26.5% | 2% | 1.9% |
| Jun 2026 | 43.2% | 27.2% | 25.8% | 2% | 1.8% |
| Jul 2026 | 43.5% | 26.9% | 25.8% | 1.7% | 2.1% |
| Aug 2026 | 43% | 27.3% | 26.4% | 1.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 4.2K | -6.2% | -0.5 points | |
| 2, held 2nd | 27.3% | 2.7K | -4% | +0.4 points | |
| 3, held 3rd | 26.4% | 2.6K | -3% | +0.6 points | |
| 4, moved from 5th to 4th | 1.9% | 190 | +5.6% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 140 | -36.4% | -0.7 pointsmoved from 4th to 5th |
43%
held 1st · 4.2K estimated branded searches · -6.2% vs prior month · -0.5 points
2.
n8n27.3%
held 2nd · 2.7K estimated branded searches · -4% vs prior month · +0.4 points
3.
26.4%
held 3rd · 2.6K estimated branded searches · -3% vs prior month · +0.6 points
4.
Make1.9%
moved from 5th to 4th · 190 estimated branded searches · +5.6% vs prior month · +0.2 points
5.
IFTTT1.4%
moved from 4th to 5th · 140 estimated branded searches · -36.4% vs prior month · -0.7 points
Compare search popularity between Zapier and its closest rivals
How has branded search demand for Zapier changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zapier in New Zealand fell from 3.9K to 2.6K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools in New Zealand decreased from 27.8% to 26.4%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools in New Zealand peaked at 31.1% in April 2026 and was lowest at 25.8% in July 2026.
- Across the 11 months ending August 2026, Zapier fell from 2nd to 3rd among workflow automation tools in New Zealand.
How did search popularity change for New Zealand workflow automation tools in August 2026?
5 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation tools in New Zealand, from 25.8% to 26.4%.
In August 2026, IFTTT lost estimated Share of Search among workflow automation tools in New Zealand, from 2.1% to 1.4%.
In August 2026, Make rose from 5th to 4th among workflow automation tools in New Zealand.
Estimated monthly branded searches for Power Automate in New Zealand rose 25.7% over 11 measured months, from 3.4K to 4.2K in August 2026.
Estimated monthly branded searches for n8n in New Zealand fell 56% over 11 measured months, from 6.1K to 2.7K in August 2026.
How is Zapier measured?
Brandwave collects information about searches that people make online using Zapier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- zapier
- zapier automation
- zapier com
- zapier cost
- zapier integrations
- zapier near me
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Is Zapier your brand?
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