IFTTT vs Zapier:Which is more popular by branded search in New Zealand?
In August 2026, Zapier had more branded searches than IFTTT among workflow automation tools in New Zealand. Zapier was estimated to have 2.6K branded searches compared to IFTTT’s 140, and held a 26.4% Share of Search versus IFTTT’s 1.4%.
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Which is more popular in search, IFTTT or Zapier?
Compare the no-code workflow automation tools New Zealand teams connect apps with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zapier, IFTTT. The figures are in the table below the chart.
View monthly share of search table
| Month | Power Automate | n8n | Zapier | Make | IFTTT |
|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 43.7% | 27.8% | 1.4% | 3% |
| Nov 2025 | 29.7% | 37.1% | 28.3% | 1.8% | 3.1% |
| Dec 2025 | 25.9% | 38.6% | 30.3% | 2% | 3.2% |
| Jan 2026 | 26.5% | 38.6% | 29.6% | 2.1% | 3.1% |
| Feb 2026 | 29.7% | 37.1% | 29% | 2.1% | 2.1% |
| Mar 2026 | 32.9% | 32.3% | 30.8% | 1.8% | 2.2% |
| Apr 2026 | 32.5% | 32.7% | 31.1% | 1.5% | 2.1% |
| May 2026 | 34.4% | 35.2% | 26.5% | 2% | 1.9% |
| Jun 2026 | 43.2% | 27.2% | 25.8% | 2% | 1.8% |
| Jul 2026 | 43.5% | 26.9% | 25.8% | 1.7% | 2.1% |
| Aug 2026 | 43% | 27.3% | 26.4% | 1.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the IFTTT and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of IFTTT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IFTTT’s estimated Share of Search among workflow automation tools in New Zealand moved from 3% to 1.4%, and its estimated monthly branded searches moved from 410 to 140.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools in New Zealand moved from 27.8% to 26.4%, and its estimated monthly branded searches moved from 3.9K to 2.6K.
How did search popularity change for New Zealand workflow automation tools in August 2026?
2 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation tools in New Zealand, from 25.8% to 26.4%.
In August 2026, IFTTT lost estimated Share of Search among workflow automation tools in New Zealand, from 2.1% to 1.4%.
How each brand is measured
Brandwave collects information about searches that people make online using IFTTT’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.