Brandwave

How popular isLinkedIn Sales Navigator?

In September 2026, people searched for LinkedIn Sales Navigator by name about 70 times in New Zealand, a 50% decrease from the previous year. These searches made up 4.9% of all New Zealand B2B sales intelligence platform searches, placing LinkedIn Sales Navigator fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about B2B sales intelligence platforms, LinkedIn Sales Navigator appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

LinkedIn Sales Navigator is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. ZoomInfoShare of searches 33.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. LushaShare of searches 27.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. FirmableShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ApolloShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LinkedIn Sales NavigatorShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+1 more

LinkedIn Sales Navigator website (opens in a new tab)

Follow LinkedIn Sales Navigator and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. LinkedIn Sales Navigator is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. LinkedIn Sales Navigator2nd
  3. ZoomInfo3rd
  4. Firmable4th
  5. Cognism5th
  6. Lusha6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B sales intelligence platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which B2B sales intelligence platforms compete with LinkedIn Sales Navigator?

LinkedIn Sales Navigator against B2B sales intelligence platforms in New Zealand, by month

Share of searches by month for ZoomInfo, Lusha, Firmable, Apollo, LinkedIn Sales Navigator, Cognism. The figures are in the table below the chart.

View monthly share of searches table
MonthZoomInfoLushaFirmableApolloLinkedIn Sales NavigatorCognism
Oct 202528.2%28.2%22.9%8.2%8.2%4.1%
Nov 202522.3%33.7%18.3%18.3%5.1%2.3%
Dec 202525.2%30.7%11%25.2%5.5%2.4%
Jan 202625.8%31.7%17.2%17.2%5.9%2.2%
Feb 202623.5%35.5%19.3%12.7%6.6%2.4%
Mar 202623%34.4%23%12.4%5.3%1.9%
Apr 202628.6%28.6%23.2%12.5%5.4%1.8%
May 202629.3%29.3%23.8%10.4%5.5%1.8%
Jun 202624.2%29.8%29.8%8.7%5.6%1.9%
Jul 202627.3%27.3%27.3%9.8%6.3%2.1%
Aug 202628.1%28.1%28.1%7.9%5%2.9%
Sep 202633.6%27.3%22.4%9.8%4.9%2.1%

  1. 1.ZoomInfo

    33.6%

    Moved from 3rd to 1st. 480 estimated branded searches, +23.1% vs prior month. Share +5.5 points.

  2. 2.Lusha

    27.3%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Firmable

    22.4%

    Moved from 1st to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -5.7 points.

  4. 4.Apollo

    9.8%

    Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.9 points.

  5. 5.LinkedIn Sales Navigator

    4.9%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Cognism

    2.1%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.8 points.

Compare popularity between LinkedIn Sales Navigator and its closest rivals

Every comparison with LinkedIn Sales Navigator

4 comparisons

How has branded search demand for LinkedIn Sales Navigator changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell from 140 to 70.
  • Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 8.2% to 4.9%.

How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026?

6 changes

  1. In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches.

  2. In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%.

  3. In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%.

  4. In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%.

  5. In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%.

  6. Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026.

How are LinkedIn Sales Navigator’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sales navigator

How the Brand Demand Index is measured

Who owns LinkedIn Sales Navigator?

LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for LinkedIn Sales Navigator? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is LinkedIn Sales Navigator your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free