B2B sales intelligence platforms in New Zealand:Which are most popular?
In September 2026, ZoomInfo was the most searched B2B sales intelligence platform in New Zealand, accounting for 33.6% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, ZoomInfo, Apollo and LinkedIn Sales Navigator showed up in every answer. Apollo was recommended most often, coming first in two out of five responses.
ZoomInfoShare of searches 33.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
LushaShare of searches 27.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FirmableShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ApolloShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LinkedIn Sales NavigatorShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ZoomInfo, Apollo and LinkedIn Sales Navigator appeared every time. Apollo was recommended most often, coming first in two out of five answers. LinkedIn Sales Navigator was second, and ZoomInfo was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lusha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B sales intelligence platforms
5 answers
Asked ChatGPT
“Which B2B sales intelligence platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B sales intelligence platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B sales intelligence platform in New Zealand for a sales team?”
Searched Google, AI Overview
“b2b sales intelligence platforms”
Searched Google, AI Overview
“b2b lead generation software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which B2B sales intelligence platforms do people search for most?
This chart shows how often people search Google for each B2B sales intelligence platform by name. Each line represents a brand's share of searches for all six B2B sales intelligence platforms we track, month by month, from searches in New Zealand.
Share of searches by month for ZoomInfo, Lusha, Firmable, Apollo, LinkedIn Sales Navigator, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZoomInfo | Lusha | Firmable | Apollo | LinkedIn Sales Navigator | Cognism |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 28.2% | 22.9% | 8.2% | 8.2% | 4.1% |
| Nov 2025 | 22.3% | 33.7% | 18.3% | 18.3% | 5.1% | 2.3% |
| Dec 2025 | 25.2% | 30.7% | 11% | 25.2% | 5.5% | 2.4% |
| Jan 2026 | 25.8% | 31.7% | 17.2% | 17.2% | 5.9% | 2.2% |
| Feb 2026 | 23.5% | 35.5% | 19.3% | 12.7% | 6.6% | 2.4% |
| Mar 2026 | 23% | 34.4% | 23% | 12.4% | 5.3% | 1.9% |
| Apr 2026 | 28.6% | 28.6% | 23.2% | 12.5% | 5.4% | 1.8% |
| May 2026 | 29.3% | 29.3% | 23.8% | 10.4% | 5.5% | 1.8% |
| Jun 2026 | 24.2% | 29.8% | 29.8% | 8.7% | 5.6% | 1.9% |
| Jul 2026 | 27.3% | 27.3% | 27.3% | 9.8% | 6.3% | 2.1% |
| Aug 2026 | 28.1% | 28.1% | 28.1% | 7.9% | 5% | 2.9% |
| Sep 2026 | 33.6% | 27.3% | 22.4% | 9.8% | 4.9% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 33.6% | 480 | +23.1% | +5.5 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 27.3% | 390 | 0% | -0.8 points | |
| 3, moved from 1st to 3rd | 22.4% | 320 | -17.9% | -5.7 pointsmoved from 1st to 3rd | |
| 4, held 4th | 9.8% | 140 | +27.3% | +1.9 points | |
| 5, held 5th | 4.9% | 70 | 0% | -0.1 points | |
| 6, held 6th | 2.1% | 30 | -25% | -0.8 points |
1.
ZoomInfo33.6%
Moved from 3rd to 1st. 480 estimated branded searches, +23.1% vs prior month. Share +5.5 points.
2.
Lusha27.3%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Firmable22.4%
Moved from 1st to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -5.7 points.
4.
Apollo9.8%
Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.9 points.
4.9%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Cognism2.1%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.8 points.
Which brand is most popular in search among B2B sales intelligence platforms in New Zealand?
6 brands
In September 2026, ZoomInfo was the most searched among B2B sales intelligence platforms in New Zealand, with an estimated 480 branded searches, 33.6% of all searches for the six we track. Lusha is in 2nd place, 6.3 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ZoomInfo | 28.2% → 33.6% | 33.6%Sep 2026 | 22.3%Nov 2025 | 2nd → 1st |
| Lusha | 28.2% → 27.3% | 35.5%Feb 2026 | 27.3%Jul 2026 | 1st → 2nd |
| Firmable | 22.9% → 22.4% | 29.8%Jun 2026 | 11%Dec 2025 | 3rd |
| Apollo | 8.2% → 9.8% | 25.2%Dec 2025 | 7.9%Aug 2026 | 4th |
| LinkedIn Sales Navigator | 8.2% → 4.9% | 8.2%Oct 2025 | 4.9%Sep 2026 | 5th |
| Cognism | 4.1% → 2.1% | 4.1%Oct 2025 | 1.8%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B sales intelligence platforms in New Zealand increased from 28.2% to 33.6%.
- Across the 12 months ending September 2026, Lusha’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 28.2% to 27.3%.
- Across the 12 months ending September 2026, Firmable’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 22.9% to 22.4%.
- Across the 12 months ending September 2026, Apollo’s share of searches among B2B sales intelligence platforms in New Zealand increased from 8.2% to 9.8%.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 8.2% to 4.9%.
- Across the 12 months ending September 2026, Cognism’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 4.1% to 2.1%.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 33.6% in September 2026 and was lowest at 22.3% in November 2025.
- Across the 12 months ending September 2026, Lusha’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 35.5% in February 2026 and was lowest at 27.3% in July 2026.
- Across the 12 months ending September 2026, Firmable’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 29.8% in June 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Apollo’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 25.2% in December 2025 and was lowest at 7.9% in August 2026.
- Across the 12 months ending September 2026, Cognism’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 4.1% in October 2025 and was lowest at 1.8% in April 2026.
- Across the 12 months ending September 2026, ZoomInfo rose from 2nd to 1st among B2B sales intelligence platforms in New Zealand.
- Across the 12 months ending September 2026, Lusha fell from 1st to 2nd among B2B sales intelligence platforms in New Zealand.
How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026?
6 changes
In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches.
In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%.
In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%.
In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%.
In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%.
Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026.
Compare popularity between leading brands
- ZoomInfo vs Lusha: compare popularity
- ZoomInfo vs Firmable: compare popularity
- ZoomInfo vs Apollo: compare popularity
- ZoomInfo vs LinkedIn Sales Navigator: compare popularity
- Lusha vs Firmable: compare popularity
- Lusha vs Apollo: compare popularity
- Lusha vs LinkedIn Sales Navigator: compare popularity
- Firmable vs Apollo: compare popularity
- Firmable vs LinkedIn Sales Navigator: compare popularity
- Apollo vs LinkedIn Sales Navigator: compare popularity
- Compare any of these brands
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