How popular isZoomInfo?
In September 2026, people searched for ZoomInfo by name about 480 times in New Zealand, about the same as the previous year. These searches made up 33.6% of all New Zealand B2B sales intelligence platform searches, placing ZoomInfo first out of six platforms. When we asked both ChatGPT and Google AI Overviews about B2B sales intelligence platforms, ZoomInfo appeared in all answers and was the third most recommended of the six.
ZoomInfo is the most searched of 6 competitors and the third most recommended in AI answers.
ZoomInfoShare of searches 33.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
LushaShare of searches 27.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FirmableShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ApolloShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LinkedIn Sales NavigatorShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. ZoomInfo is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lusha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B sales intelligence platforms
5 answers
Asked ChatGPT
“Which B2B sales intelligence platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B sales intelligence platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B sales intelligence platform in New Zealand for a sales team?”
Searched Google, AI Overview
“b2b sales intelligence platforms”
Searched Google, AI Overview
“b2b lead generation software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which B2B sales intelligence platforms compete with ZoomInfo?
Share of searches by month for ZoomInfo, Lusha, Firmable, Apollo, LinkedIn Sales Navigator, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZoomInfo | Lusha | Firmable | Apollo | LinkedIn Sales Navigator | Cognism |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 28.2% | 22.9% | 8.2% | 8.2% | 4.1% |
| Nov 2025 | 22.3% | 33.7% | 18.3% | 18.3% | 5.1% | 2.3% |
| Dec 2025 | 25.2% | 30.7% | 11% | 25.2% | 5.5% | 2.4% |
| Jan 2026 | 25.8% | 31.7% | 17.2% | 17.2% | 5.9% | 2.2% |
| Feb 2026 | 23.5% | 35.5% | 19.3% | 12.7% | 6.6% | 2.4% |
| Mar 2026 | 23% | 34.4% | 23% | 12.4% | 5.3% | 1.9% |
| Apr 2026 | 28.6% | 28.6% | 23.2% | 12.5% | 5.4% | 1.8% |
| May 2026 | 29.3% | 29.3% | 23.8% | 10.4% | 5.5% | 1.8% |
| Jun 2026 | 24.2% | 29.8% | 29.8% | 8.7% | 5.6% | 1.9% |
| Jul 2026 | 27.3% | 27.3% | 27.3% | 9.8% | 6.3% | 2.1% |
| Aug 2026 | 28.1% | 28.1% | 28.1% | 7.9% | 5% | 2.9% |
| Sep 2026 | 33.6% | 27.3% | 22.4% | 9.8% | 4.9% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 33.6% | 480 | +23.1% | +5.5 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 27.3% | 390 | 0% | -0.8 points | |
| 3, moved from 1st to 3rd | 22.4% | 320 | -17.9% | -5.7 pointsmoved from 1st to 3rd | |
| 4, held 4th | 9.8% | 140 | +27.3% | +1.9 points | |
| 5, held 5th | 4.9% | 70 | 0% | -0.1 points | |
| 6, held 6th | 2.1% | 30 | -25% | -0.8 points |
1.
ZoomInfo33.6%
Moved from 3rd to 1st. 480 estimated branded searches, +23.1% vs prior month. Share +5.5 points.
2.
Lusha27.3%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Firmable22.4%
Moved from 1st to 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -5.7 points.
4.
Apollo9.8%
Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.9 points.
4.9%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Cognism2.1%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.8 points.
Compare popularity between ZoomInfo and its closest rivals
Every comparison with ZoomInfo
7 comparisons
How has branded search demand for ZoomInfo changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZoomInfo in New Zealand held steady at 480.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B sales intelligence platforms in New Zealand increased from 28.2% to 33.6%.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 33.6% in September 2026 and was lowest at 22.3% in November 2025.
- Across the 12 months ending September 2026, ZoomInfo rose from 2nd to 1st among B2B sales intelligence platforms in New Zealand.
How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026?
6 changes
In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches.
In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%.
In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%.
In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%.
In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%.
Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026.
How are ZoomInfo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zoominfo
- zoominfo email finder
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Where does ZoomInfo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| B2B contact data providers | 1st of 7 | 27.1% | Show ranking |
| B2B sales intelligence platforms | 1st of 6 | 33.6% | Shown above |
| B2B intent data platforms | 2nd of 7 | 41.4% | Show ranking |
Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.