How popular isZoomInfo?
In September 2026, people searched for ZoomInfo by name about 480 times in New Zealand, about the same as the previous year. These searches made up 27.1% of all New Zealand B2B contact data provider searches, placing ZoomInfo first out of seven providers. When we asked both ChatGPT and Google AI Overviews about B2B contact data providers, ZoomInfo appeared in all answers and was the second most recommended of the seven.
ZoomInfo is the most searched of 7 competitors and the second most recommended in AI answers.
ZoomInfoShare of searches 27.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Dun & BradstreetShare of searches 22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LushaShare of searches 22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
FirmableShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ApolloShare of searches 7.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top B2B contact data providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. ZoomInfo is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apollo1st
- ZoomInfo2nd
- Firmable3rd
- Dun & Bradstreet4th
- Katalyst Business5th
- Lusha6th
Cognism7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dun & Bradstreet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Katalyst Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cognism1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about B2B contact data providers
5 answers
Asked ChatGPT
“Which B2B contact data provider should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B contact data providers in New Zealand?”
Asked ChatGPT
“What's the best B2B contact data provider in New Zealand for sales prospecting?”
Searched Google, AI Overview
“b2b contact data providers”
Searched Google, AI Overview
“company data provider”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which B2B contact data providers compete with ZoomInfo?
Share of searches by month for ZoomInfo, Dun & Bradstreet, Lusha, Firmable, Apollo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZoomInfo | Dun & Bradstreet | Lusha | Firmable | Apollo | Cognism | Katalyst Business |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 25.5% | 20.3% | 7.3% | 3.6% | 1.6% |
| Nov 2025 | 19.5% | 16% | 29.5% | 16% | 16% | 2% | 1% |
| Dec 2025 | 21.6% | 17.6% | 27% | 9.5% | 21.6% | 2% | 0.68% |
| Jan 2026 | 22.3% | 18.1% | 27.4% | 14.9% | 14.9% | 1.9% | 0.47% |
| Feb 2026 | 16.3% | 35.8% | 24% | 13% | 8.5% | 1.6% | 0.81% |
| Mar 2026 | 19.4% | 19.4% | 29% | 19.4% | 10.5% | 1.6% | 0.81% |
| Apr 2026 | 24% | 19.5% | 24% | 19.5% | 10.5% | 1.5% | 1% |
| May 2026 | 26.4% | 14.3% | 26.4% | 21.4% | 9.3% | 1.6% | 0.55% |
| Jun 2026 | 21.1% | 17.3% | 25.9% | 25.9% | 7.6% | 1.6% | 0.54% |
| Jul 2026 | 23.2% | 19% | 23.2% | 23.2% | 8.3% | 1.8% | 1.2% |
| Aug 2026 | 22.3% | 22.3% | 22.9% | 22.3% | 6.3% | 2.3% | 1.7% |
| Sep 2026 | 27.1% | 22% | 22% | 18.1% | 7.9% | 1.7% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 27.1% | 480 | +23.1% | +4.8 pointsmoved from 4th to 1st | |
| 2, held 2nd | 22% | 390 | 0% | -0.3 points | |
| 3, moved from 1st to 3rd | 22% | 390 | -2.5% | -0.8 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 18.1% | 320 | -17.9% | -4.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.9% | 140 | +27.3% | +1.6 points | |
| 6, held 6th | 1.7% | 30 | -25% | -0.6 points | |
| 7, held 7th | 1.1% | 20 | -33.3% | -0.6 points |
1.
ZoomInfo27.1%
Moved from 4th to 1st. 480 estimated branded searches, +23.1% vs prior month. Share +4.8 points.
22%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Lusha22%
Moved from 1st to 3rd. 390 estimated branded searches, -2.5% vs prior month. Share -0.8 points.
4.
Firmable18.1%
Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -4.2 points.
5.
Apollo7.9%
Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.
6.
Cognism1.7%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.
1.1%
Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.
Compare popularity between ZoomInfo and its closest rivals
Every comparison with ZoomInfo
7 comparisons
How has branded search demand for ZoomInfo changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZoomInfo in New Zealand held steady at 480.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B contact data providers in New Zealand increased from 25% to 27.1%.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B contact data providers in New Zealand peaked at 27.1% in September 2026 and was lowest at 16.3% in February 2026.
- Across the 12 months ending September 2026, ZoomInfo rose from 2nd to 1st among B2B contact data providers in New Zealand.
How did search popularity change for New Zealand B2B contact data providers in September 2026?
6 changes
In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches.
In September 2026, Apollo gained share of searches among B2B contact data providers in New Zealand, from 6.3% to 7.9%.
In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%.
In September 2026, Lusha lost share of searches among B2B contact data providers in New Zealand, from 22.9% to 22%.
In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%.
In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%.
How are ZoomInfo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zoominfo
- zoominfo email finder
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Where does ZoomInfo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| B2B contact data providers | 1st of 7 | 27.1% | Shown above |
| B2B sales intelligence platforms | 1st of 6 | 33.6% | Show ranking |
| B2B intent data platforms | 2nd of 7 | 41.4% | Show ranking |
Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.