How popular isFirmable?
In September 2026, people searched for Firmable by name about 320 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 18.1% of all New Zealand B2B contact data provider searches, placing Firmable fourth out of seven providers. When we asked both ChatGPT and Google AI Overviews about B2B contact data providers, Firmable appeared in two of the five answers and was the third most recommended of the seven.
Firmable is the fourth most searched of 7 competitors and the third most recommended in AI answers.
ZoomInfoShare of searches 27.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Dun & BradstreetShare of searches 22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LushaShare of searches 22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
FirmableShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ApolloShare of searches 7.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow Firmable and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top B2B contact data providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Firmable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firmable is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apollo1st
- ZoomInfo2nd
- Firmable3rd
- Dun & Bradstreet4th
- Katalyst Business5th
- Lusha6th
Cognism7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dun & Bradstreet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Katalyst Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cognism1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about B2B contact data providers
5 answers
Asked ChatGPT
“Which B2B contact data provider should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B contact data providers in New Zealand?”
Asked ChatGPT
“What's the best B2B contact data provider in New Zealand for sales prospecting?”
Searched Google, AI Overview
“b2b contact data providers”
Searched Google, AI Overview
“company data provider”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which B2B contact data providers compete with Firmable?
Share of searches by month for ZoomInfo, Dun & Bradstreet, Lusha, Firmable, Apollo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZoomInfo | Dun & Bradstreet | Lusha | Firmable | Apollo | Cognism | Katalyst Business |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.7% | 25.5% | 20.3% | 7.3% | 3.6% | 1.6% |
| Nov 2025 | 19.5% | 16% | 29.5% | 16% | 16% | 2% | 1% |
| Dec 2025 | 21.6% | 17.6% | 27% | 9.5% | 21.6% | 2% | 0.68% |
| Jan 2026 | 22.3% | 18.1% | 27.4% | 14.9% | 14.9% | 1.9% | 0.47% |
| Feb 2026 | 16.3% | 35.8% | 24% | 13% | 8.5% | 1.6% | 0.81% |
| Mar 2026 | 19.4% | 19.4% | 29% | 19.4% | 10.5% | 1.6% | 0.81% |
| Apr 2026 | 24% | 19.5% | 24% | 19.5% | 10.5% | 1.5% | 1% |
| May 2026 | 26.4% | 14.3% | 26.4% | 21.4% | 9.3% | 1.6% | 0.55% |
| Jun 2026 | 21.1% | 17.3% | 25.9% | 25.9% | 7.6% | 1.6% | 0.54% |
| Jul 2026 | 23.2% | 19% | 23.2% | 23.2% | 8.3% | 1.8% | 1.2% |
| Aug 2026 | 22.3% | 22.3% | 22.9% | 22.3% | 6.3% | 2.3% | 1.7% |
| Sep 2026 | 27.1% | 22% | 22% | 18.1% | 7.9% | 1.7% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 27.1% | 480 | +23.1% | +4.8 pointsmoved from 4th to 1st | |
| 2, held 2nd | 22% | 390 | 0% | -0.3 points | |
| 3, moved from 1st to 3rd | 22% | 390 | -2.5% | -0.8 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 18.1% | 320 | -17.9% | -4.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.9% | 140 | +27.3% | +1.6 points | |
| 6, held 6th | 1.7% | 30 | -25% | -0.6 points | |
| 7, held 7th | 1.1% | 20 | -33.3% | -0.6 points |
1.
ZoomInfo27.1%
Moved from 4th to 1st. 480 estimated branded searches, +23.1% vs prior month. Share +4.8 points.
22%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Lusha22%
Moved from 1st to 3rd. 390 estimated branded searches, -2.5% vs prior month. Share -0.8 points.
4.
Firmable18.1%
Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -4.2 points.
5.
Apollo7.9%
Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.
6.
Cognism1.7%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.
1.1%
Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.
Compare popularity between Firmable and its closest rivals
Every comparison with Firmable
5 comparisons
How has branded search demand for Firmable changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Firmable in New Zealand fell from 390 to 320.
- Across the 12 months ending September 2026, Firmable’s share of searches among B2B contact data providers in New Zealand decreased from 20.3% to 18.1%.
- Across the 12 months ending September 2026, Firmable’s share of searches among B2B contact data providers in New Zealand peaked at 25.9% in June 2026 and was lowest at 9.5% in December 2025.
- Across the 12 months ending September 2026, Firmable fell from 3rd to 4th among B2B contact data providers in New Zealand.
How did search popularity change for New Zealand B2B contact data providers in September 2026?
6 changes
In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches.
In September 2026, Apollo gained share of searches among B2B contact data providers in New Zealand, from 6.3% to 7.9%.
In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%.
In September 2026, Lusha lost share of searches among B2B contact data providers in New Zealand, from 22.9% to 22%.
In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%.
In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%.
How are Firmable’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Firmable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- firmable
Do you work for Firmable? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Firmable compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| B2B contact data providers | 4th of 7 | 18.1% | Shown above |
| B2B sales intelligence platforms | 3rd of 6 | 22.4% | Show ranking |
Is Firmable your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.