Brandwave

How popular isKatalyst Business?

In September 2026, people searched for Katalyst Business by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 1.1% of all New Zealand B2B contact data provider searches, placing Katalyst Business seventh out of seven providers. When we asked both ChatGPT and Google AI Overviews about B2B contact data providers, Katalyst Business appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Katalyst Business is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ZoomInfoShare of searches 27.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Dun & BradstreetShare of searches 22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. LushaShare of searches 22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. FirmableShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Katalyst BusinessShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top B2B contact data providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Katalyst Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Katalyst Business is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. Firmable3rd
  4. Dun & Bradstreet4th
  5. Katalyst Business5th
  6. Lusha6th
  7. Cognism7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dun & Bradstreet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Katalyst Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cognism1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about B2B contact data providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which B2B contact data providers compete with Katalyst Business?

Katalyst Business against B2B contact data providers in New Zealand, by month

Share of searches by month for ZoomInfo, Dun & Bradstreet, Lusha, Firmable, Apollo, Katalyst Business. The figures are in the table below the chart.

View monthly share of searches table
MonthZoomInfoDun & BradstreetLushaFirmableApolloCognismKatalyst Business
Oct 202525%16.7%25.5%20.3%7.3%3.6%1.6%
Nov 202519.5%16%29.5%16%16%2%1%
Dec 202521.6%17.6%27%9.5%21.6%2%0.68%
Jan 202622.3%18.1%27.4%14.9%14.9%1.9%0.47%
Feb 202616.3%35.8%24%13%8.5%1.6%0.81%
Mar 202619.4%19.4%29%19.4%10.5%1.6%0.81%
Apr 202624%19.5%24%19.5%10.5%1.5%1%
May 202626.4%14.3%26.4%21.4%9.3%1.6%0.55%
Jun 202621.1%17.3%25.9%25.9%7.6%1.6%0.54%
Jul 202623.2%19%23.2%23.2%8.3%1.8%1.2%
Aug 202622.3%22.3%22.9%22.3%6.3%2.3%1.7%
Sep 202627.1%22%22%18.1%7.9%1.7%1.1%

  1. 1.ZoomInfo

    27.1%

    Moved from 4th to 1st. 480 estimated branded searches, +23.1% vs prior month. Share +4.8 points.

  2. 2.Dun & Bradstreet

    22%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Lusha

    22%

    Moved from 1st to 3rd. 390 estimated branded searches, -2.5% vs prior month. Share -0.8 points.

  4. 4.Firmable

    18.1%

    Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -4.2 points.

  5. 5.Apollo

    7.9%

    Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  6. 6.Cognism

    1.7%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.

  7. 7.Katalyst Business

    1.1%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between Katalyst Business and its closest rivals

How has branded search demand for Katalyst Business changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Katalyst Business in New Zealand fell from 30 to 20.
  • Across the 12 months ending September 2026, Katalyst Business’ share of searches among B2B contact data providers in New Zealand peaked at 1.7% in August 2026 and was lowest at 0.47% in January 2026.

How did search popularity change for New Zealand B2B contact data providers in September 2026?

6 changes

  1. In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches.

  2. In September 2026, Apollo gained share of searches among B2B contact data providers in New Zealand, from 6.3% to 7.9%.

  3. In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%.

  4. In September 2026, Lusha lost share of searches among B2B contact data providers in New Zealand, from 22.9% to 22%.

  5. In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%.

  6. In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%.

How are Katalyst Business’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Katalyst Business’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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