Brandwave

Dun & Bradstreet vs Katalyst Business:Which is more popular?

In September 2026, Dun & Bradstreet had more branded searches than Katalyst Business among B2B contact data providers in New Zealand. Dun & Bradstreet had about 390 branded searches, while Katalyst Business had 20. Dun & Bradstreet made up 22% of all B2B contact data provider searches we track, and Katalyst Business accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about B2B contact data providers, Dun & Bradstreet and Katalyst Business each appeared in two of the five answers. Dun & Bradstreet and Katalyst Business were each mentioned first in two of the four answers that named either.

Among B2B contact data providers in New Zealand in September 2026

Who do people search for more?

Dun & Bradstreet, about 20 searches for every 1 for Katalyst Business

Dun & Bradstreet 390 searchesKatalyst Business 20 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Dun & Bradstreet in 2 of 5Katalyst Business in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Dun & Bradstreet first in 2Katalyst Business first in 2

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Top B2B contact data providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dun & Bradstreet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Katalyst Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dun & Bradstreet and Katalyst Business were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. Firmable3rd
  4. Dun & Bradstreet4th
  5. Katalyst Business5th
  6. Lusha6th
  7. Cognism7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dun & Bradstreet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Katalyst Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cognism1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about B2B contact data providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dun & Bradstreet or Katalyst Business more popular in search?

This chart shows how often people search Google for Dun & Bradstreet and Katalyst Business by name. Each line represents a brand's share of searches for all seven B2B contact data providers we track, month by month, from searches in New Zealand.

Dun & Bradstreet and Katalyst Business among B2B contact data providers in New Zealand, by month

Share of searches by month for Dun & Bradstreet, Katalyst Business. The figures are in the table below the chart.

View monthly share of searches table
MonthZoomInfoDun & BradstreetLushaFirmableApolloCognismKatalyst Business
Oct 202525%16.7%25.5%20.3%7.3%3.6%1.6%
Nov 202519.5%16%29.5%16%16%2%1%
Dec 202521.6%17.6%27%9.5%21.6%2%0.68%
Jan 202622.3%18.1%27.4%14.9%14.9%1.9%0.47%
Feb 202616.3%35.8%24%13%8.5%1.6%0.81%
Mar 202619.4%19.4%29%19.4%10.5%1.6%0.81%
Apr 202624%19.5%24%19.5%10.5%1.5%1%
May 202626.4%14.3%26.4%21.4%9.3%1.6%0.55%
Jun 202621.1%17.3%25.9%25.9%7.6%1.6%0.54%
Jul 202623.2%19%23.2%23.2%8.3%1.8%1.2%
Aug 202622.3%22.3%22.9%22.3%6.3%2.3%1.7%
Sep 202627.1%22%22%18.1%7.9%1.7%1.1%

How has the Dun & Bradstreet and Katalyst Business comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand B2B contact data providers in September 2026?

3 changes

  1. In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches.

  2. In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%.

  3. Estimated monthly branded searches for Dun & Bradstreet in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dun & Bradstreet’s and Katalyst Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dun & Bradstreet

1 branded search term

  • dun and bradstreet

Katalyst Business

1 branded search term

  • katalyst business

How the Brand Demand Index is measured

Other head-to-heads among B2B contact data providers

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