Cognism vs Katalyst Business:Which is more popular?

In September 2026, Cognism had more branded searches than Katalyst Business among B2B contact data providers in New Zealand. Cognism had about 30 branded searches, while Katalyst Business had 20. Cognism made up 1.7% of all B2B contact data provider searches we track, and Katalyst Business accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about B2B contact data providers, Katalyst Business appeared in two of the five answers and Cognism in one. Katalyst Business was mentioned before Cognism in two out of three answers that named either.

Among B2B contact data providers in New Zealand in September 2026

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Top B2B contact data providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Katalyst Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cognism was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Katalyst Business was listed before Cognism in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ZoomInfo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apollo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Lusha	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Dun & Bradstreet	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Firmable	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Katalyst Business	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Cognism	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dun & Bradstreet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Firmable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Katalyst Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cognism1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about B2B contact data providers

5 answers

Asked ChatGPT
“Which B2B contact data provider should I use in New Zealand?”
1. 1Firmable
2. 2Apollo
3. 3Dun & Bradstreet
4. 4Lusha
5. 5ZoomInfo
Asked ChatGPT
“What are the best B2B contact data providers in New Zealand?”
1. 1Apollo
2. 2Katalyst Business
3. 3ZoomInfo
4. 4Lusha
Asked ChatGPT
“What's the best B2B contact data provider in New Zealand for sales prospecting?”
1. 1Firmable
2. 2Apollo
3. 3Katalyst Business
4. 4ZoomInfo
Searched Google, AI Overview
“b2b contact data providers”
1. 1ZoomInfo
2. 2Apollo
3. 3Cognism
4. 4Lusha
Searched Google, AI Overview
“company data provider”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cognism or Katalyst Business more popular in search?

This chart shows how often people search Google for Cognism and Katalyst Business by name. Each line represents a brand's share of searches for all seven B2B contact data providers we track, month by month, from searches in New Zealand.

Cognism and Katalyst Business among B2B contact data providers in New Zealand, by month

Month	ZoomInfo	Dun & Bradstreet	Lusha	Firmable	Apollo	Cognism	Katalyst Business
Oct 2025	25%	16.7%	25.5%	20.3%	7.3%	3.6%	1.6%
Nov 2025	19.5%	16%	29.5%	16%	16%	2%	1%
Dec 2025	21.6%	17.6%	27%	9.5%	21.6%	2%	0.68%
Jan 2026	22.3%	18.1%	27.4%	14.9%	14.9%	1.9%	0.47%
Feb 2026	16.3%	35.8%	24%	13%	8.5%	1.6%	0.81%
Mar 2026	19.4%	19.4%	29%	19.4%	10.5%	1.6%	0.81%
Apr 2026	24%	19.5%	24%	19.5%	10.5%	1.5%	1%
May 2026	26.4%	14.3%	26.4%	21.4%	9.3%	1.6%	0.55%
Jun 2026	21.1%	17.3%	25.9%	25.9%	7.6%	1.6%	0.54%
Jul 2026	23.2%	19%	23.2%	23.2%	8.3%	1.8%	1.2%
Aug 2026	22.3%	22.3%	22.9%	22.3%	6.3%	2.3%	1.7%
Sep 2026	27.1%	22%	22%	18.1%	7.9%	1.7%	1.1%

How has the Cognism and Katalyst Business comparison changed over the last 12 months?

3 findings

Cognism was ahead of Katalyst Business in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Cognism’s share of searches among B2B contact data providers in New Zealand moved from 3.6% to 1.7%, and its estimated monthly branded searches moved from 70 to 30.
Across the 12 months ending September 2026, Katalyst Business’ share of searches among B2B contact data providers in New Zealand moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for New Zealand B2B contact data providers in September 2026?

2 changes

In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%.
In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cognism’s and Katalyst Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.