Brandwave

How popular isZoomInfo?

In September 2026, people searched for ZoomInfo by name about 480 times in New Zealand, about the same as the previous year. These searches made up 41.4% of all New Zealand B2B intent data platform searches, placing ZoomInfo second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about B2B intent data platforms, ZoomInfo appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

ZoomInfo is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. 6senseShare of searches 41.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ZoomInfoShare of searches 41.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. DemandbaseShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BomboraShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Informa TechTargetShare of searches 0.86%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top B2B intent data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZoomInfo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ZoomInfo is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bombora1st
  2. 6sense2nd
  3. Demandbase3rd
  4. G24th
  5. ZoomInfo5th
  6. Informa TechTarget–
  7. Intentsify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demandbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZoomInfo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informa TechTarget0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B intent data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which B2B intent data platforms compete with ZoomInfo?

ZoomInfo against B2B intent data platforms in New Zealand, by month

Share of searches by month for 6sense, ZoomInfo, Demandbase, Bombora. The figures are in the table below the chart.

View monthly share of searches table
Month6senseZoomInfoDemandbaseBomboraInforma TechTargetIntentsifyG2
Oct 202540.6%50%1%7.3%0%1%0%
Nov 202544.3%44.3%2.3%8%1.1%0%0%
Dec 202543.2%43.2%2.7%6.8%1.4%1.4%1.4%
Jan 202634.4%51.6%3.2%9.7%1.1%0%0%
Feb 202634.2%51.3%2.6%11.8%0%0%0%
Mar 202633.7%50.5%3.2%9.5%1.1%1.1%1.1%
Apr 202639%48%3%7%1%1%1%
May 202636%53.9%2.2%5.6%1.1%1.1%0%
Jun 202639%47.6%2.4%8.5%1.2%1.2%0%
Jul 202662.4%27.7%1.4%6.4%0.71%0.71%0.71%
Aug 202644.3%44.3%1.1%8%1.1%1.1%0%
Sep 202641.4%41.4%9.5%6%0.86%0.86%0%

  1. 1.6sense

    41.4%

    Held 1st. 480 estimated branded searches, +23.1% vs prior month. Share -2.9 points.

  2. 2.ZoomInfo

    41.4%

    Held 2nd. 480 estimated branded searches, +23.1% vs prior month. Share -2.9 points.

  3. 3.Demandbase

    9.5%

    Moved from 4th to 3rd. 110 estimated branded searches, +1000% vs prior month. Share +8.3 points.

  4. 4.Bombora

    6%

    Moved from 3rd to 4th. 70 estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.Informa TechTarget

    0.86%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Intentsify

    0.86%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.G2

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between ZoomInfo and its closest rivals

Every comparison with ZoomInfo

7 comparisons

How has branded search demand for ZoomInfo changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ZoomInfo in New Zealand held steady at 480.
  • Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand decreased from 50% to 41.4%.
  • Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand peaked at 53.9% in May 2026 and was lowest at 27.7% in July 2026.
  • Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among B2B intent data platforms in New Zealand.

How did search popularity change for New Zealand B2B intent data platforms in September 2026?

4 changes

  1. In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches.

  2. In September 2026, 6sense lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.

  3. In September 2026, ZoomInfo lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.

  4. In September 2026, Bombora lost share of searches among B2B intent data platforms in New Zealand, from 8% to 6%.

How are ZoomInfo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zoominfo
  • zoominfo email finder

Do you work for ZoomInfo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ZoomInfo compete?

ZoomInfo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
B2B contact data providers1st of 727.1%Show ranking
B2B sales intelligence platforms1st of 633.6%Show ranking
B2B intent data platforms2nd of 741.4%Shown above
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