Informa TechTarget vs ZoomInfo:Which is more popular?
In September 2026, ZoomInfo had more branded searches than Informa TechTarget among B2B intent data platforms in New Zealand. ZoomInfo had about 480 branded searches, while Informa TechTarget had 10. ZoomInfo made up 41.4% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, ZoomInfo appeared in two of the five answers and Informa TechTarget in none.
Who do people search for more?
ZoomInfo, about 48 searches for every 1 for Informa TechTarget
Who does AI mention more?
ZoomInfo, mentioned in 2 of 5 answers, Informa TechTarget in 0
Who does AI recommend more?
ZoomInfo, the only one of the two named
Follow Informa TechTarget vs ZoomInfo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top B2B intent data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZoomInfo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Informa TechTarget did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bombora1st
6sense2nd
Demandbase3rd
G24th- ZoomInfo5th
Informa TechTarget–
Intentsify–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demandbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bombora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZoomInfo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informa TechTarget0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B intent data platforms
5 answers
Asked ChatGPT
“Which B2B intent data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B intent data platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B intent data platform in New Zealand for prioritising accounts?”
Searched Google, AI Overview
“intent data software”
Searched Google, AI Overview
“buyer intent data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Informa TechTarget or ZoomInfo more popular in search?
This chart shows how often people search Google for Informa TechTarget and ZoomInfo by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for ZoomInfo, Informa TechTarget. The figures are in the table below the chart.
View monthly share of searches table
| Month | 6sense | ZoomInfo | Demandbase | Bombora | Informa TechTarget | Intentsify | G2 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 50% | 1% | 7.3% | 0% | 1% | 0% |
| Nov 2025 | 44.3% | 44.3% | 2.3% | 8% | 1.1% | 0% | 0% |
| Dec 2025 | 43.2% | 43.2% | 2.7% | 6.8% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.4% | 51.6% | 3.2% | 9.7% | 1.1% | 0% | 0% |
| Feb 2026 | 34.2% | 51.3% | 2.6% | 11.8% | 0% | 0% | 0% |
| Mar 2026 | 33.7% | 50.5% | 3.2% | 9.5% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 39% | 48% | 3% | 7% | 1% | 1% | 1% |
| May 2026 | 36% | 53.9% | 2.2% | 5.6% | 1.1% | 1.1% | 0% |
| Jun 2026 | 39% | 47.6% | 2.4% | 8.5% | 1.2% | 1.2% | 0% |
| Jul 2026 | 62.4% | 27.7% | 1.4% | 6.4% | 0.71% | 0.71% | 0.71% |
| Aug 2026 | 44.3% | 44.3% | 1.1% | 8% | 1.1% | 1.1% | 0% |
| Sep 2026 | 41.4% | 41.4% | 9.5% | 6% | 0.86% | 0.86% | 0% |
How has the Informa TechTarget and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Informa TechTarget in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand moved from 0% to 0.86%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand moved from 50% to 41.4%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand B2B intent data platforms in September 2026?
1 change
In September 2026, ZoomInfo lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Informa TechTarget’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Informa TechTarget
1 branded search term
- informa techtarget
ZoomInfo
1 branded search term
- zoominfo
Other head-to-heads among B2B intent data platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.