Demandbase vs ZoomInfo:Which is more popular?
In September 2026, ZoomInfo had more branded searches than Demandbase among B2B intent data platforms in New Zealand. ZoomInfo had about 480 branded searches, while Demandbase had 110. ZoomInfo made up 41.4% of all B2B intent data platform searches we track, and Demandbase accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, Demandbase appeared in four of the five answers and ZoomInfo in two. Demandbase was mentioned before ZoomInfo in every answer.
Who do people search for more?
ZoomInfo, about 4 searches for every 1 for Demandbase
Who does AI mention more?
Demandbase, mentioned in 4 of 5 answers, ZoomInfo in 2
Who does AI recommend more?
Demandbase, named ahead of ZoomInfo in every answer
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Top B2B intent data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Demandbase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZoomInfo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Demandbase was listed before ZoomInfo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bombora1st
6sense2nd- Demandbase3rd
G24th- ZoomInfo5th
Informa TechTarget–
Intentsify–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demandbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bombora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZoomInfo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informa TechTarget0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B intent data platforms
5 answers
Asked ChatGPT
“Which B2B intent data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B intent data platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B intent data platform in New Zealand for prioritising accounts?”
Searched Google, AI Overview
“intent data software”
Searched Google, AI Overview
“buyer intent data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Demandbase or ZoomInfo more popular in search?
This chart shows how often people search Google for Demandbase and ZoomInfo by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for ZoomInfo, Demandbase. The figures are in the table below the chart.
View monthly share of searches table
| Month | 6sense | ZoomInfo | Demandbase | Bombora | Informa TechTarget | Intentsify | G2 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 50% | 1% | 7.3% | 0% | 1% | 0% |
| Nov 2025 | 44.3% | 44.3% | 2.3% | 8% | 1.1% | 0% | 0% |
| Dec 2025 | 43.2% | 43.2% | 2.7% | 6.8% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.4% | 51.6% | 3.2% | 9.7% | 1.1% | 0% | 0% |
| Feb 2026 | 34.2% | 51.3% | 2.6% | 11.8% | 0% | 0% | 0% |
| Mar 2026 | 33.7% | 50.5% | 3.2% | 9.5% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 39% | 48% | 3% | 7% | 1% | 1% | 1% |
| May 2026 | 36% | 53.9% | 2.2% | 5.6% | 1.1% | 1.1% | 0% |
| Jun 2026 | 39% | 47.6% | 2.4% | 8.5% | 1.2% | 1.2% | 0% |
| Jul 2026 | 62.4% | 27.7% | 1.4% | 6.4% | 0.71% | 0.71% | 0.71% |
| Aug 2026 | 44.3% | 44.3% | 1.1% | 8% | 1.1% | 1.1% | 0% |
| Sep 2026 | 41.4% | 41.4% | 9.5% | 6% | 0.86% | 0.86% | 0% |
How has the Demandbase and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Demandbase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms in New Zealand moved from 1% to 9.5%, and its estimated monthly branded searches moved from 10 to 110.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand moved from 50% to 41.4%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand B2B intent data platforms in September 2026?
2 changes
In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches.
In September 2026, ZoomInfo lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Demandbase’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
1 branded search term
- demandbase
ZoomInfo
1 branded search term
- zoominfo
Other head-to-heads among B2B intent data platforms
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