B2B intent data platforms in New Zealand:Which are most popular?
6sense and ZoomInfo share the highest share of searches among B2B intent data platforms in New Zealand, at 41.4% in September 2026. When we checked with ChatGPT and Google AI Overviews, 6sense, Demandbase and Bombora were mentioned most often, in four of the five answers. Bombora was recommended most often, coming first in three out of four responses that gave a list.
6senseShare of searches 41.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZoomInfoShare of searches 41.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
DemandbaseShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BomboraShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Informa TechTargetShare of searches 0.86%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top B2B intent data platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, 6sense, Demandbase and Bombora were mentioned most often, in four of the five answers. Bombora was recommended most often, coming first in three out of four answers that gave a list. 6sense was second, and Demandbase was third. Informa TechTarget, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bombora1st
- 6sense2nd
- Demandbase3rd
G24th- ZoomInfo5th
- Informa TechTarget–
Intentsify–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demandbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bombora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZoomInfo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informa TechTarget0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B intent data platforms
5 answers
Asked ChatGPT
“Which B2B intent data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B intent data platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B intent data platform in New Zealand for prioritising accounts?”
Searched Google, AI Overview
“intent data software”
Searched Google, AI Overview
“buyer intent data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which B2B intent data platforms do people search for most?
This chart shows how often people search Google for each B2B intent data platform by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for 6sense, ZoomInfo, Demandbase, Bombora. The figures are in the table below the chart.
View monthly share of searches table
| Month | 6sense | ZoomInfo | Demandbase | Bombora | Informa TechTarget | Intentsify | G2 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 50% | 1% | 7.3% | 0% | 1% | 0% |
| Nov 2025 | 44.3% | 44.3% | 2.3% | 8% | 1.1% | 0% | 0% |
| Dec 2025 | 43.2% | 43.2% | 2.7% | 6.8% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.4% | 51.6% | 3.2% | 9.7% | 1.1% | 0% | 0% |
| Feb 2026 | 34.2% | 51.3% | 2.6% | 11.8% | 0% | 0% | 0% |
| Mar 2026 | 33.7% | 50.5% | 3.2% | 9.5% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 39% | 48% | 3% | 7% | 1% | 1% | 1% |
| May 2026 | 36% | 53.9% | 2.2% | 5.6% | 1.1% | 1.1% | 0% |
| Jun 2026 | 39% | 47.6% | 2.4% | 8.5% | 1.2% | 1.2% | 0% |
| Jul 2026 | 62.4% | 27.7% | 1.4% | 6.4% | 0.71% | 0.71% | 0.71% |
| Aug 2026 | 44.3% | 44.3% | 1.1% | 8% | 1.1% | 1.1% | 0% |
| Sep 2026 | 41.4% | 41.4% | 9.5% | 6% | 0.86% | 0.86% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 480 | +23.1% | -2.9 points | |
| 2, held 2nd | 41.4% | 480 | +23.1% | -2.9 points | |
| 3, moved from 4th to 3rd | 9.5% | 110 | +1000% | +8.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6% | 70 | 0% | -1.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.86% | 10 | 0% | -0.3 points | |
| 6, held 6th | 0.86% | 10 | 0% | -0.3 points | |
| 7, held 7th | 0% | 0 | — | 0 points |
1.
6sense41.4%
Held 1st. 480 estimated branded searches, +23.1% vs prior month. Share -2.9 points.
2.
ZoomInfo41.4%
Held 2nd. 480 estimated branded searches, +23.1% vs prior month. Share -2.9 points.
9.5%
Moved from 4th to 3rd. 110 estimated branded searches, +1000% vs prior month. Share +8.3 points.
4.
Bombora6%
Moved from 3rd to 4th. 70 estimated branded searches, 0% vs prior month. Share -1.9 points.
0.86%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.
0.86%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
G20%
Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among B2B intent data platforms in New Zealand?
7 brands
6sense and ZoomInfo share the highest share of searches among B2B intent data platforms in New Zealand, at 41.4% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 6sense | 40.6% → 41.4% | 62.4%Jul 2026 | 33.7%Mar 2026 | 2nd → 1st |
| ZoomInfo | 50% → 41.4% | 53.9%May 2026 | 27.7%Jul 2026 | 1st → 2nd |
| Demandbase | 1% → 9.5% | 9.5%Sep 2026 | 1%Oct 2025 | 4th → 3rd |
| Bombora | 7.3% → 6% | 11.8%Feb 2026 | 5.6%May 2026 | 3rd → 4th |
| Informa TechTarget | 0% → 0.86% | 1.4%Dec 2025 | 0%Oct 2025 | 7th → 5th |
| Intentsify | 1% → 0.86% | 1.4%Dec 2025 | 0%Nov 2025 | 5th → 6th |
| G2 | 0% | 1.4%Dec 2025 | 0%Oct 2025 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B intent data platforms in New Zealand increased from 40.6% to 41.4%.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand decreased from 50% to 41.4%.
- Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms in New Zealand increased from 1% to 9.5%.
- Across the 12 months ending September 2026, Bombora’s share of searches among B2B intent data platforms in New Zealand decreased from 7.3% to 6%.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand increased from 0% to 0.86%.
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B intent data platforms in New Zealand peaked at 62.4% in July 2026 and was lowest at 33.7% in March 2026.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand peaked at 53.9% in May 2026 and was lowest at 27.7% in July 2026.
- Across the 12 months ending September 2026, Bombora’s share of searches among B2B intent data platforms in New Zealand peaked at 11.8% in February 2026 and was lowest at 5.6% in May 2026.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Intentsify’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in November 2025.
- Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, 6sense rose from 2nd to 1st among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Demandbase rose from 4th to 3rd among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Bombora fell from 3rd to 4th among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Informa TechTarget rose from 7th to 5th among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Intentsify fell from 5th to 6th among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, G2 fell from 6th to 7th among B2B intent data platforms in New Zealand.
How did search popularity change for New Zealand B2B intent data platforms in September 2026?
4 changes
In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches.
In September 2026, 6sense lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.
In September 2026, ZoomInfo lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.
In September 2026, Bombora lost share of searches among B2B intent data platforms in New Zealand, from 8% to 6%.
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