How popular isMicrosoft To Do in search?

In August 2026, there were an estimated 800 branded searches for Microsoft To Do in New Zealand which is up 9.6% over the last 11 months. Microsoft To Do holds 24.6% estimated Share of Search among New Zealand to-do list apps and is ranked 2nd of 5 competitors for search popularity.

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Which to-do list apps compete with Microsoft To Do?

Microsoft To Do against to-do list apps in New Zealand, by month

Month	Todoist	Microsoft To Do	TickTick	Things	Any.do
Oct 2025	48.1%	24.9%	18.4%	4.4%	4.1%
Nov 2025	46.4%	21.8%	23.5%	4.8%	3.4%
Dec 2025	47.6%	20.9%	24%	4.4%	3.1%
Jan 2026	48.4%	24.9%	19.3%	4.5%	2.8%
Feb 2026	47.7%	26.3%	17.9%	5.2%	2.9%
Mar 2026	53%	23.2%	17%	3.9%	3%
Apr 2026	44.1%	24.6%	23.4%	5.1%	2.7%
May 2026	46.9%	28%	18.6%	4.4%	2.2%
Jun 2026	46.4%	27%	20.3%	4.3%	2%
Jul 2026	47.1%	27.3%	18.9%	4.7%	2%
Aug 2026	45.8%	24.6%	20.9%	6.5%	2.2%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Todoist	45.8%	1.5K	+6.4%	-1.3 points
2, held 2nd	Microsoft To Do Microsoft	24.6%	800	-1.2%	-2.7 points
3, held 3rd	TickTick	20.9%	680	+21.4%	+2.1 points
4, held 4th	Things	6.5%	210	+50%	+1.7 points
5, held 5th	Any.do	2.2%	70	+16.7%	+0.1 points

1.Todoist
45.8%
held 1st · 1.5K estimated branded searches · +6.4% vs prior month · -1.3 points
2.Microsoft To Do
24.6%
held 2nd · 800 estimated branded searches · -1.2% vs prior month · -2.7 points
3.TickTick
20.9%
held 3rd · 680 estimated branded searches · +21.4% vs prior month · +2.1 points
4.Things
6.5%
held 4th · 210 estimated branded searches · +50% vs prior month · +1.7 points
5.Any.do
2.2%
held 5th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

Compare search popularity between Microsoft To Do and its closest rivals

How has branded search demand for Microsoft To Do changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft To Do in New Zealand rose from 730 to 800.
Across the 11 months ending August 2026, Microsoft To Do’s estimated Share of Search among to-do list apps in New Zealand peaked at 28% in May 2026 and was lowest at 20.9% in December 2025.

How did search popularity change for New Zealand to-do list apps in August 2026?

5 changes

In August 2026, TickTick gained estimated Share of Search among to-do list apps in New Zealand, from 18.9% to 20.9%.
In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.
In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.
Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

How is Microsoft To Do measured?

Brandwave collects information about searches that people make online using Microsoft To Do’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms