Brandwave

To-do list apps in New Zealand:Which brands are most popular in search?

In August 2026, Todoist was the most searched among to-do list apps in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Todoist45.8%
  2. Microsoft To Do24.6%
  3. TickTick20.9%
  4. Things6.5%
  5. Any.do2.2%

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Share of SearchLeaderboard

Compare the personal to-do list and task apps New Zealanders organise their days with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among to-do list apps in New Zealand, by month

Share of Search by month for Todoist, Microsoft To Do, TickTick, Things, Any.do. The figures are in the table below the chart.

View monthly share of search table
MonthTodoistMicrosoft To DoTickTickThingsAny.do
Oct 202548.1%24.9%18.4%4.4%4.1%
Nov 202546.4%21.8%23.5%4.8%3.4%
Dec 202547.6%20.9%24%4.4%3.1%
Jan 202648.4%24.9%19.3%4.5%2.8%
Feb 202647.7%26.3%17.9%5.2%2.9%
Mar 202653%23.2%17%3.9%3%
Apr 202644.1%24.6%23.4%5.1%2.7%
May 202646.9%28%18.6%4.4%2.2%
Jun 202646.4%27%20.3%4.3%2%
Jul 202647.1%27.3%18.9%4.7%2%
Aug 202645.8%24.6%20.9%6.5%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Todoist

    45.8%

    held 1st · 1.5K estimated branded searches · +6.4% vs prior month · -1.3 points

  2. 2.Microsoft To Do

    24.6%

    held 2nd · 800 estimated branded searches · -1.2% vs prior month · -2.7 points

  3. 3.TickTick

    20.9%

    held 3rd · 680 estimated branded searches · +21.4% vs prior month · +2.1 points

  4. 4.Things

    6.5%

    held 4th · 210 estimated branded searches · +50% vs prior month · +1.7 points

  5. 5.Any.do

    2.2%

    held 5th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among to-do list apps in New Zealand?

In August 2026, Todoist was the most searched among to-do list apps in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set. Microsoft To Do is in 2nd place, 21.2 percentage points behind at 24.6% Share of Search.

New Zealand to-do list apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Todoist48.1% → 45.8%53%Mar 202644.1%Apr 20261st
Microsoft To Do24.9% → 24.6%28%May 202620.9%Dec 20252nd
TickTick18.4% → 20.9%24%Dec 202517%Mar 20263rd
Things4.4% → 6.5%6.5%Aug 20263.9%Mar 20264th
Any.do4.1% → 2.2%4.1%Oct 20252%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Todoist’s estimated Share of Search among to-do list apps in New Zealand decreased from 48.1% to 45.8%.
  • Across the 11 months ending August 2026, TickTick’s estimated Share of Search among to-do list apps in New Zealand increased from 18.4% to 20.9%.
  • Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand increased from 4.4% to 6.5%.
  • Across the 11 months ending August 2026, Any.do’s estimated Share of Search among to-do list apps in New Zealand decreased from 4.1% to 2.2%.
  • Across the 11 months ending August 2026, Todoist’s estimated Share of Search among to-do list apps in New Zealand peaked at 53% in March 2026 and was lowest at 44.1% in April 2026.
  • Across the 11 months ending August 2026, Microsoft To Do’s estimated Share of Search among to-do list apps in New Zealand peaked at 28% in May 2026 and was lowest at 20.9% in December 2025.
  • Across the 11 months ending August 2026, TickTick’s estimated Share of Search among to-do list apps in New Zealand peaked at 24% in December 2025 and was lowest at 17% in March 2026.
  • Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand peaked at 6.5% in August 2026 and was lowest at 3.9% in March 2026.
  • Across the 11 months ending August 2026, Any.do’s estimated Share of Search among to-do list apps in New Zealand peaked at 4.1% in October 2025 and was lowest at 2% in July 2026.
  • Across the 11 months ending August 2026, Microsoft To Do held steady: its estimated Share of Search among to-do list apps in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand to-do list apps in August 2026?

  1. In August 2026, TickTick gained estimated Share of Search among to-do list apps in New Zealand, from 18.9% to 20.9%.

  2. In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.

  3. In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.

  4. In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.

  5. Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

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