Brandwave

How popular isMicrosoft To Do?

In September 2026, people searched for Microsoft To Do by name about 580 times in New Zealand, an 18.3% decrease from the previous year. These searches made up 22.2% of all New Zealand to-do list app searches, placing Microsoft To Do second out of six apps. When we asked both ChatGPT and Google AI Overviews about to-do list apps, Microsoft To Do appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Microsoft To Do is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. TodoistShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Microsoft To DoShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. TickTickShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Apple RemindersShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Any.doShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Microsoft To Do is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Any.do–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about to-do list apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which to-do list apps compete with Microsoft To Do?

Microsoft To Do against to-do list apps in New Zealand, by month

Share of searches by month for Todoist, Microsoft To Do, TickTick, Apple Reminders. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistMicrosoft To DoTickTickApple RemindersAny.doThings
Oct 202550.4%25.7%19.2%1.8%2.5%0.36%
Nov 202548.9%21.6%24.1%1.8%2.9%0.72%
Dec 202548.2%20.9%24.5%3.2%2.3%0.91%
Jan 202650.1%25.1%19.5%2.1%2.1%1.2%
Feb 202650.5%24.6%18.3%3.1%2.1%1.4%
Mar 202654.2%22.8%16.9%2.8%2.5%0.92%
Apr 202646.7%25%23.8%1.7%1.7%1.3%
May 202649.2%28.1%18.8%1.7%1.7%0.66%
Jun 202648.9%26.6%21.1%1.5%1.2%0.62%
Jul 202648.9%27.1%18.7%3.2%1.1%1.1%
Aug 202649.5%25.1%22.1%1.7%1%0.67%
Sep 202652.5%22.2%20.7%2.7%1.1%0.77%

  1. 1.Todoist

    52.5%

    Held 1st. 1.4K estimated branded searches, -7.4% vs prior month. Share +3 points.

  2. 2.Microsoft To Do

    22.2%

    Held 2nd. 580 estimated branded searches, -22.7% vs prior month. Share -2.9 points.

  3. 3.TickTick

    20.7%

    Held 3rd. 540 estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Apple Reminders

    2.7%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1 points.

  5. 5.Any.do

    1.1%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Things

    0.77%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Microsoft To Do and its closest rivals

Every comparison with Microsoft To Do

4 comparisons

How has branded search demand for Microsoft To Do changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft To Do in New Zealand fell from 710 to 580.
  • Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to-do list apps in New Zealand decreased from 25.7% to 22.2%.
  • Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to-do list apps in New Zealand peaked at 28.1% in May 2026 and was lowest at 20.9% in December 2025.

How did search popularity change for New Zealand to-do list apps in September 2026?

6 changes

  1. In September 2026, Todoist gained share of searches among to-do list apps in New Zealand, from 49.5% to 52.5%.

  2. In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.

  3. In September 2026, Microsoft To Do lost share of searches among to-do list apps in New Zealand, from 25.1% to 22.2%.

  4. In September 2026, TickTick lost share of searches among to-do list apps in New Zealand, from 22.1% to 20.7%.

  5. Estimated monthly branded searches for Things in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  6. Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are Microsoft To Do’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Microsoft To Do’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft to do
  • microsoft to do app
  • microsoft to do ist
  • microsoft to do reminders
  • microsofttodo

How the Brand Demand Index is measured

Who owns Microsoft To Do?

Microsoft To Do is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft To Do? To request corrections or removal please contact us via our support page and we will be happy to assist.

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