Brandwave

How popular isThings?

In September 2026, people searched for Things by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.77% of all New Zealand to-do list app searches, placing Things sixth out of six apps. When we asked both ChatGPT and Google AI Overviews about to-do list apps, Things appeared in four of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Things is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. TodoistShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Microsoft To DoShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. TickTickShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Apple RemindersShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. ThingsShare of searches 0.77%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Things was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Things is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Any.do–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about to-do list apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which to-do list apps compete with Things?

Things against to-do list apps in New Zealand, by month

Share of searches by month for Todoist, Microsoft To Do, TickTick, Apple Reminders, Things. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistMicrosoft To DoTickTickApple RemindersAny.doThings
Oct 202550.4%25.7%19.2%1.8%2.5%0.36%
Nov 202548.9%21.6%24.1%1.8%2.9%0.72%
Dec 202548.2%20.9%24.5%3.2%2.3%0.91%
Jan 202650.1%25.1%19.5%2.1%2.1%1.2%
Feb 202650.5%24.6%18.3%3.1%2.1%1.4%
Mar 202654.2%22.8%16.9%2.8%2.5%0.92%
Apr 202646.7%25%23.8%1.7%1.7%1.3%
May 202649.2%28.1%18.8%1.7%1.7%0.66%
Jun 202648.9%26.6%21.1%1.5%1.2%0.62%
Jul 202648.9%27.1%18.7%3.2%1.1%1.1%
Aug 202649.5%25.1%22.1%1.7%1%0.67%
Sep 202652.5%22.2%20.7%2.7%1.1%0.77%

  1. 1.Todoist

    52.5%

    Held 1st. 1.4K estimated branded searches, -7.4% vs prior month. Share +3 points.

  2. 2.Microsoft To Do

    22.2%

    Held 2nd. 580 estimated branded searches, -22.7% vs prior month. Share -2.9 points.

  3. 3.TickTick

    20.7%

    Held 3rd. 540 estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Apple Reminders

    2.7%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1 points.

  5. 5.Any.do

    1.1%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Things

    0.77%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Things and its closest rivals

How has branded search demand for Things changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Things in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, Things’ share of searches among to-do list apps in New Zealand peaked at 1.4% in February 2026 and was lowest at 0.36% in October 2025.

How did search popularity change for New Zealand to-do list apps in September 2026?

6 changes

  1. In September 2026, Todoist gained share of searches among to-do list apps in New Zealand, from 49.5% to 52.5%.

  2. In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.

  3. In September 2026, Microsoft To Do lost share of searches among to-do list apps in New Zealand, from 25.1% to 22.2%.

  4. In September 2026, TickTick lost share of searches among to-do list apps in New Zealand, from 22.1% to 20.7%.

  5. Estimated monthly branded searches for Things in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  6. Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are Things’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Things’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • things app
  • things reminders
  • things task app

Do you work for Things? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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