Things vs Todoist:Which is more popular by branded search in New Zealand?
In August 2026, Todoist had more branded searches than Things among to-do list apps in New Zealand. Todoist was estimated to have 1.5K branded searches compared to Things’ 210, and held a 45.8% Share of Search versus Things’ 6.5%.
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Which is more popular in search, Things or Todoist?
Compare the personal to-do list and task apps New Zealanders organise their days with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Todoist, Things. The figures are in the table below the chart.
View monthly share of search table
| Month | Todoist | Microsoft To Do | TickTick | Things | Any.do |
|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 24.9% | 18.4% | 4.4% | 4.1% |
| Nov 2025 | 46.4% | 21.8% | 23.5% | 4.8% | 3.4% |
| Dec 2025 | 47.6% | 20.9% | 24% | 4.4% | 3.1% |
| Jan 2026 | 48.4% | 24.9% | 19.3% | 4.5% | 2.8% |
| Feb 2026 | 47.7% | 26.3% | 17.9% | 5.2% | 2.9% |
| Mar 2026 | 53% | 23.2% | 17% | 3.9% | 3% |
| Apr 2026 | 44.1% | 24.6% | 23.4% | 5.1% | 2.7% |
| May 2026 | 46.9% | 28% | 18.6% | 4.4% | 2.2% |
| Jun 2026 | 46.4% | 27% | 20.3% | 4.3% | 2% |
| Jul 2026 | 47.1% | 27.3% | 18.9% | 4.7% | 2% |
| Aug 2026 | 45.8% | 24.6% | 20.9% | 6.5% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Things and Todoist comparison changed over the last 12 months?
3 findings
- Todoist was ahead of Things in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand moved from 4.4% to 6.5%, and its estimated monthly branded searches moved from 130 to 210.
- Across the 11 months ending August 2026, Todoist’s estimated Share of Search among to-do list apps in New Zealand moved from 48.1% to 45.8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand to-do list apps in August 2026?
2 changes
In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Things’ and Todoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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