Brandwave

How popular isTodoist?

In September 2026, people searched for Todoist by name about 1,370 times in New Zealand, about the same as the previous year. These searches made up 52.5% of all New Zealand to-do list app searches, placing Todoist first out of six apps. When we asked both ChatGPT and Google AI Overviews about to-do list apps, Todoist appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Todoist is the most searched of 6 competitors and the most recommended in AI answers.

  1. TodoistShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Microsoft To DoShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. TickTickShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Apple RemindersShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Any.doShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Todoist appeared in all five answers. Todoist is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Any.do–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about to-do list apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which to-do list apps compete with Todoist?

Todoist against to-do list apps in New Zealand, by month

Share of searches by month for Todoist, Microsoft To Do, TickTick, Apple Reminders. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistMicrosoft To DoTickTickApple RemindersAny.doThings
Oct 202550.4%25.7%19.2%1.8%2.5%0.36%
Nov 202548.9%21.6%24.1%1.8%2.9%0.72%
Dec 202548.2%20.9%24.5%3.2%2.3%0.91%
Jan 202650.1%25.1%19.5%2.1%2.1%1.2%
Feb 202650.5%24.6%18.3%3.1%2.1%1.4%
Mar 202654.2%22.8%16.9%2.8%2.5%0.92%
Apr 202646.7%25%23.8%1.7%1.7%1.3%
May 202649.2%28.1%18.8%1.7%1.7%0.66%
Jun 202648.9%26.6%21.1%1.5%1.2%0.62%
Jul 202648.9%27.1%18.7%3.2%1.1%1.1%
Aug 202649.5%25.1%22.1%1.7%1%0.67%
Sep 202652.5%22.2%20.7%2.7%1.1%0.77%

  1. 1.Todoist

    52.5%

    Held 1st. 1.4K estimated branded searches, -7.4% vs prior month. Share +3 points.

  2. 2.Microsoft To Do

    22.2%

    Held 2nd. 580 estimated branded searches, -22.7% vs prior month. Share -2.9 points.

  3. 3.TickTick

    20.7%

    Held 3rd. 540 estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Apple Reminders

    2.7%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1 points.

  5. 5.Any.do

    1.1%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Things

    0.77%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Todoist and its closest rivals

Every comparison with Todoist

4 comparisons

How has branded search demand for Todoist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Todoist in New Zealand held steady at 1.4K.
  • Across the 12 months ending September 2026, Todoist’s share of searches among to-do list apps in New Zealand increased from 50.4% to 52.5%.
  • Across the 12 months ending September 2026, Todoist’s share of searches among to-do list apps in New Zealand peaked at 54.2% in March 2026 and was lowest at 46.7% in April 2026.

How did search popularity change for New Zealand to-do list apps in September 2026?

6 changes

  1. In September 2026, Todoist gained share of searches among to-do list apps in New Zealand, from 49.5% to 52.5%.

  2. In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.

  3. In September 2026, Microsoft To Do lost share of searches among to-do list apps in New Zealand, from 25.1% to 22.2%.

  4. In September 2026, TickTick lost share of searches among to-do list apps in New Zealand, from 22.1% to 20.7%.

  5. Estimated monthly branded searches for Things in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  6. Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are Todoist’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Todoist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • todoist
  • todoist app
  • todoist list
  • todoist reminders
  • todoist task app

Do you work for Todoist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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