How popular isApple Reminders?
In September 2026, people searched for Apple Reminders by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 2.7% of all New Zealand to-do list app searches, placing Apple Reminders fourth out of six apps. When we asked both ChatGPT and Google AI Overviews about to-do list apps, Apple Reminders appeared in four of the five answers and was the fourth most recommended of the six.
Apple Reminders is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.
TodoistShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Microsoft To DoShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
TickTickShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Apple RemindersShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Any.doShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top to-do list apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Reminders was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Reminders is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Todoist1st
- TickTick2nd
- Microsoft To Do3rd
- Apple Reminders4th
Things5th- Any.do–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about to-do list apps
5 answers
Asked ChatGPT
“Which to-do list app should I use in New Zealand?”
Asked ChatGPT
“What are the best to-do list apps in New Zealand?”
Asked ChatGPT
“What's the best to-do list app in New Zealand for organising daily tasks?”
Searched Google, AI Overview
“best to do list app”
Searched Google, AI Overview
“task app for iphone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which to-do list apps compete with Apple Reminders?
Share of searches by month for Todoist, Microsoft To Do, TickTick, Apple Reminders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todoist | Microsoft To Do | TickTick | Apple Reminders | Any.do | Things |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 25.7% | 19.2% | 1.8% | 2.5% | 0.36% |
| Nov 2025 | 48.9% | 21.6% | 24.1% | 1.8% | 2.9% | 0.72% |
| Dec 2025 | 48.2% | 20.9% | 24.5% | 3.2% | 2.3% | 0.91% |
| Jan 2026 | 50.1% | 25.1% | 19.5% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 50.5% | 24.6% | 18.3% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 54.2% | 22.8% | 16.9% | 2.8% | 2.5% | 0.92% |
| Apr 2026 | 46.7% | 25% | 23.8% | 1.7% | 1.7% | 1.3% |
| May 2026 | 49.2% | 28.1% | 18.8% | 1.7% | 1.7% | 0.66% |
| Jun 2026 | 48.9% | 26.6% | 21.1% | 1.5% | 1.2% | 0.62% |
| Jul 2026 | 48.9% | 27.1% | 18.7% | 3.2% | 1.1% | 1.1% |
| Aug 2026 | 49.5% | 25.1% | 22.1% | 1.7% | 1% | 0.67% |
| Sep 2026 | 52.5% | 22.2% | 20.7% | 2.7% | 1.1% | 0.77% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 1.4K | -7.4% | +3 points | |
| 2, held 2nd | 22.2% | 580 | -22.7% | -2.9 points | |
| 3, held 3rd | 20.7% | 540 | -18.2% | -1.4 points | |
| 4, held 4th | 2.7% | 70 | +40% | +1 points | |
| 5, held 5th | 1.1% | 30 | 0% | +0.1 points | |
| 6, held 6th | 0.77% | 20 | 0% | +0.1 points |
1.
Todoist52.5%
Held 1st. 1.4K estimated branded searches, -7.4% vs prior month. Share +3 points.
22.2%
Held 2nd. 580 estimated branded searches, -22.7% vs prior month. Share -2.9 points.
3.
TickTick20.7%
Held 3rd. 540 estimated branded searches, -18.2% vs prior month. Share -1.4 points.
2.7%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1 points.
5.
Any.do1.1%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Things0.77%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Apple Reminders and its closest rivals
Every comparison with Apple Reminders
4 comparisons
How has branded search demand for Apple Reminders changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple Reminders in New Zealand rose from 50 to 70.
- Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand increased from 1.8% to 2.7%.
- Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand peaked at 3.2% in December 2025 and was lowest at 1.5% in June 2026.
- Across the 12 months ending September 2026, Apple Reminders rose from 5th to 4th among to-do list apps in New Zealand.
How did search popularity change for New Zealand to-do list apps in September 2026?
6 changes
In September 2026, Todoist gained share of searches among to-do list apps in New Zealand, from 49.5% to 52.5%.
In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.
In September 2026, Microsoft To Do lost share of searches among to-do list apps in New Zealand, from 25.1% to 22.2%.
In September 2026, TickTick lost share of searches among to-do list apps in New Zealand, from 22.1% to 20.7%.
Estimated monthly branded searches for Things in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are Apple Reminders’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apple Reminders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple reminders
Who owns Apple Reminders?
Apple Reminders is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for Apple Reminders? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Reminders your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.