Brandwave

Any.do vs Apple Reminders:Which is more popular?

In September 2026, Apple Reminders had more branded searches than Any.do among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Any.do had 30. Apple Reminders made up 2.7% of all to-do list app searches we track, and Any.do accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about to-do list apps, Apple Reminders appeared in four of the five answers and Any.do in none.

Among to-do list apps in New Zealand in September 2026

Who do people search for more?

Apple Reminders, about 2 searches for every 1 for Any.do

Apple Reminders 70 searchesAny.do 30 searches

Who does AI mention more?

Apple Reminders, mentioned in 4 of 5 answers, Any.do in 0

Apple Reminders in 4 of 5Any.do in 0 of 5

Who does AI recommend more?

Apple Reminders, the only one of the two named

Apple Reminders first in 4Any.do never named

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Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Reminders was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Any.do did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Any.do–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about to-do list apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Any.do or Apple Reminders more popular in search?

This chart shows how often people search Google for Any.do and Apple Reminders by name. Each line represents a brand's share of searches for all six to-do list apps we track, month by month, from searches in New Zealand.

Any.do and Apple Reminders among to-do list apps in New Zealand, by month

Share of searches by month for Apple Reminders, Any.do. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistMicrosoft To DoTickTickApple RemindersAny.doThings
Oct 202550.4%25.7%19.2%1.8%2.5%0.36%
Nov 202548.9%21.6%24.1%1.8%2.9%0.72%
Dec 202548.2%20.9%24.5%3.2%2.3%0.91%
Jan 202650.1%25.1%19.5%2.1%2.1%1.2%
Feb 202650.5%24.6%18.3%3.1%2.1%1.4%
Mar 202654.2%22.8%16.9%2.8%2.5%0.92%
Apr 202646.7%25%23.8%1.7%1.7%1.3%
May 202649.2%28.1%18.8%1.7%1.7%0.66%
Jun 202648.9%26.6%21.1%1.5%1.2%0.62%
Jul 202648.9%27.1%18.7%3.2%1.1%1.1%
Aug 202649.5%25.1%22.1%1.7%1%0.67%
Sep 202652.5%22.2%20.7%2.7%1.1%0.77%

How has the Any.do and Apple Reminders comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Apple Reminders took it in December 2025.
  • Across the 12 months ending September 2026, Any.do’s share of searches among to-do list apps in New Zealand moved from 2.5% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
  • Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for New Zealand to-do list apps in September 2026?

2 changes
  1. In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.

  2. Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Any.do’s and Apple Reminders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Any.do

3 branded search terms

  • any do
  • any do reminders
  • anydo

Apple Reminders

1 branded search term

  • apple reminders

How the Brand Demand Index is measured

Other head-to-heads among to-do list apps

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