Any.do vs Apple Reminders:Which is more popular?
In September 2026, Apple Reminders had more branded searches than Any.do among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Any.do had 30. Apple Reminders made up 2.7% of all to-do list app searches we track, and Any.do accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about to-do list apps, Apple Reminders appeared in four of the five answers and Any.do in none.
Who do people search for more?
Apple Reminders, about 2 searches for every 1 for Any.do
Who does AI mention more?
Apple Reminders, mentioned in 4 of 5 answers, Any.do in 0
Who does AI recommend more?
Apple Reminders, the only one of the two named
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Top to-do list apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Reminders was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Any.do did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Todoist1st
TickTick2nd
Microsoft To Do3rd- Apple Reminders4th
Things5th
Any.do–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about to-do list apps
5 answers
Asked ChatGPT
“Which to-do list app should I use in New Zealand?”
Asked ChatGPT
“What are the best to-do list apps in New Zealand?”
Asked ChatGPT
“What's the best to-do list app in New Zealand for organising daily tasks?”
Searched Google, AI Overview
“best to do list app”
Searched Google, AI Overview
“task app for iphone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Any.do or Apple Reminders more popular in search?
This chart shows how often people search Google for Any.do and Apple Reminders by name. Each line represents a brand's share of searches for all six to-do list apps we track, month by month, from searches in New Zealand.
Share of searches by month for Apple Reminders, Any.do. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todoist | Microsoft To Do | TickTick | Apple Reminders | Any.do | Things |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 25.7% | 19.2% | 1.8% | 2.5% | 0.36% |
| Nov 2025 | 48.9% | 21.6% | 24.1% | 1.8% | 2.9% | 0.72% |
| Dec 2025 | 48.2% | 20.9% | 24.5% | 3.2% | 2.3% | 0.91% |
| Jan 2026 | 50.1% | 25.1% | 19.5% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 50.5% | 24.6% | 18.3% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 54.2% | 22.8% | 16.9% | 2.8% | 2.5% | 0.92% |
| Apr 2026 | 46.7% | 25% | 23.8% | 1.7% | 1.7% | 1.3% |
| May 2026 | 49.2% | 28.1% | 18.8% | 1.7% | 1.7% | 0.66% |
| Jun 2026 | 48.9% | 26.6% | 21.1% | 1.5% | 1.2% | 0.62% |
| Jul 2026 | 48.9% | 27.1% | 18.7% | 3.2% | 1.1% | 1.1% |
| Aug 2026 | 49.5% | 25.1% | 22.1% | 1.7% | 1% | 0.67% |
| Sep 2026 | 52.5% | 22.2% | 20.7% | 2.7% | 1.1% | 0.77% |
How has the Any.do and Apple Reminders comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Apple Reminders took it in December 2025.
- Across the 12 months ending September 2026, Any.do’s share of searches among to-do list apps in New Zealand moved from 2.5% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand to-do list apps in September 2026?
2 changes
In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.

Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Any.do’s and Apple Reminders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Any.do
3 branded search terms
- any do
- any do reminders
- anydo
Apple Reminders
1 branded search term
- apple reminders
Other head-to-heads among to-do list apps

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