Microsoft To Do vs Todoist:Which is more popular?
In September 2026, Todoist had more branded searches than Microsoft To Do among to-do list apps in New Zealand. Todoist had about 1,370 branded searches, while Microsoft To Do had 580. Todoist made up 52.5% of all to-do list app searches we track, and Microsoft To Do accounted for 22.2%. When we asked ChatGPT and Google AI Overviews about to-do list apps, both Microsoft To Do and Todoist appeared in all five answers. Todoist was mentioned before Microsoft To Do in every answer.
Who do people search for more?
Todoist, about 2 searches for every 1 for Microsoft To Do
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Todoist, named ahead of Microsoft To Do in every answer
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Top to-do list apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Microsoft To Do and Todoist showed up in all five answers. Todoist was listed before Microsoft To Do in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Todoist1st
TickTick2nd
Microsoft To Do3rd- Apple Reminders4th
Things5th
Any.do–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about to-do list apps
5 answers
Asked ChatGPT
“Which to-do list app should I use in New Zealand?”
Asked ChatGPT
“What are the best to-do list apps in New Zealand?”
Asked ChatGPT
“What's the best to-do list app in New Zealand for organising daily tasks?”
Searched Google, AI Overview
“best to do list app”
Searched Google, AI Overview
“task app for iphone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Microsoft To Do or Todoist more popular in search?
This chart shows how often people search Google for Microsoft To Do and Todoist by name. Each line represents a brand's share of searches for all six to-do list apps we track, month by month, from searches in New Zealand.
Share of searches by month for Todoist, Microsoft To Do. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todoist | Microsoft To Do | TickTick | Apple Reminders | Any.do | Things |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 25.7% | 19.2% | 1.8% | 2.5% | 0.36% |
| Nov 2025 | 48.9% | 21.6% | 24.1% | 1.8% | 2.9% | 0.72% |
| Dec 2025 | 48.2% | 20.9% | 24.5% | 3.2% | 2.3% | 0.91% |
| Jan 2026 | 50.1% | 25.1% | 19.5% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 50.5% | 24.6% | 18.3% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 54.2% | 22.8% | 16.9% | 2.8% | 2.5% | 0.92% |
| Apr 2026 | 46.7% | 25% | 23.8% | 1.7% | 1.7% | 1.3% |
| May 2026 | 49.2% | 28.1% | 18.8% | 1.7% | 1.7% | 0.66% |
| Jun 2026 | 48.9% | 26.6% | 21.1% | 1.5% | 1.2% | 0.62% |
| Jul 2026 | 48.9% | 27.1% | 18.7% | 3.2% | 1.1% | 1.1% |
| Aug 2026 | 49.5% | 25.1% | 22.1% | 1.7% | 1% | 0.67% |
| Sep 2026 | 52.5% | 22.2% | 20.7% | 2.7% | 1.1% | 0.77% |
How has the Microsoft To Do and Todoist comparison changed over the last 12 months?
3 findings
- Todoist was ahead of Microsoft To Do in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to-do list apps in New Zealand moved from 25.7% to 22.2%, and its estimated monthly branded searches moved from 710 to 580.
- Across the 12 months ending September 2026, Todoist’s share of searches among to-do list apps in New Zealand moved from 50.4% to 52.5%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand to-do list apps in September 2026?
2 changes
In September 2026, Todoist gained share of searches among to-do list apps in New Zealand, from 49.5% to 52.5%.
In September 2026, Microsoft To Do lost share of searches among to-do list apps in New Zealand, from 25.1% to 22.2%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Microsoft To Do’s and Todoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft To Do
5 branded search terms
- microsoft to do
- microsoft to do app
- microsoft to do ist
- microsoft to do reminders
- microsofttodo
Todoist
5 branded search terms
- todoist
- todoist app
- todoist list
- todoist reminders
- todoist task app
Other head-to-heads among to-do list apps
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