Brandwave

Apple Reminders vs Todoist:Which is more popular?

In September 2026, Todoist had more branded searches than Apple Reminders among to-do list apps in New Zealand. Todoist had about 1,370 branded searches, while Apple Reminders had 70. Todoist made up 52.5% of all to-do list app searches we track, and Apple Reminders accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about to-do list apps, Todoist appeared in all five answers and Apple Reminders in four. Todoist was mentioned before Apple Reminders in four out of five answers.

Among to-do list apps in New Zealand in September 2026

Who do people search for more?

Todoist, about 20 searches for every 1 for Apple Reminders

Todoist 1.4K searchesApple Reminders 70 searches

Who does AI mention more?

Todoist, mentioned in every answer we collected

Todoist in 5 of 5Apple Reminders in 4 of 5

Who does AI recommend more?

Todoist, named ahead of Apple Reminders in 4 of 5 answers

Todoist first in 4Apple Reminders first in 1

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Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Todoist appeared in all five answers. Apple Reminders was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Todoist was listed before Apple Reminders in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Any.do–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about to-do list apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apple Reminders or Todoist more popular in search?

This chart shows how often people search Google for Apple Reminders and Todoist by name. Each line represents a brand's share of searches for all six to-do list apps we track, month by month, from searches in New Zealand.

Apple Reminders and Todoist among to-do list apps in New Zealand, by month

Share of searches by month for Todoist, Apple Reminders. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistMicrosoft To DoTickTickApple RemindersAny.doThings
Oct 202550.4%25.7%19.2%1.8%2.5%0.36%
Nov 202548.9%21.6%24.1%1.8%2.9%0.72%
Dec 202548.2%20.9%24.5%3.2%2.3%0.91%
Jan 202650.1%25.1%19.5%2.1%2.1%1.2%
Feb 202650.5%24.6%18.3%3.1%2.1%1.4%
Mar 202654.2%22.8%16.9%2.8%2.5%0.92%
Apr 202646.7%25%23.8%1.7%1.7%1.3%
May 202649.2%28.1%18.8%1.7%1.7%0.66%
Jun 202648.9%26.6%21.1%1.5%1.2%0.62%
Jul 202648.9%27.1%18.7%3.2%1.1%1.1%
Aug 202649.5%25.1%22.1%1.7%1%0.67%
Sep 202652.5%22.2%20.7%2.7%1.1%0.77%

How has the Apple Reminders and Todoist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand to-do list apps in September 2026?

2 changes
  1. In September 2026, Todoist gained share of searches among to-do list apps in New Zealand, from 49.5% to 52.5%.

  2. In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Apple Reminders’ and Todoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Reminders

1 branded search term

  • apple reminders

Todoist

5 branded search terms

  • todoist
  • todoist app
  • todoist list
  • todoist reminders
  • todoist task app

How the Brand Demand Index is measured

Other head-to-heads among to-do list apps

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