Apple Reminders vs Things:Which is more popular?

In September 2026, Apple Reminders had more branded searches than Things among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Things had 20. Apple Reminders made up 2.7% of all to-do list app searches we track, and Things accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about to-do list apps, Apple Reminders and Things each appeared in four of the five answers. Apple Reminders was mentioned before Things in three out of five answers.

Among to-do list apps in New Zealand in September 2026

Who do people search for more?

Apple Reminders, about 4 searches for every 1 for Things

Apple Reminders 70 searchesThings 20 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Apple Reminders in 4 of 5Things in 4 of 5

Who does AI recommend more?

Apple Reminders, named ahead of Things in 3 of 5 answers

Apple Reminders first in 3Things first in 2

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Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Reminders and Things were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Reminders was listed before Things in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Todoist	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft To Do	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TickTick	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple Reminders	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Things	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Any.do	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Reminders4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Things4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Any.do0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about to-do list apps

5 answers

Asked ChatGPT
“Which to-do list app should I use in New Zealand?”
Asked ChatGPT
“What are the best to-do list apps in New Zealand?”
1. 1Todoist
2. 2TickTick
3. 3Apple Reminders
4. 4Microsoft To Do
5. 5Things
Asked ChatGPT
“What's the best to-do list app in New Zealand for organising daily tasks?”
1. 1Todoist
2. 2TickTick
3. 3Microsoft To Do
4. 4Things
Searched Google, AI Overview
“best to do list app”
1. 1Todoist
2. 2TickTick
3. 3Things
4. 4Microsoft To Do
5. 5Apple Reminders
Searched Google, AI Overview
“task app for iphone”
1. 1Apple Reminders
2. 2Todoist
3. 3Things
4. 4TickTick
5. 5Microsoft To Do

Not named in any answer:

Any.do

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apple Reminders or Things more popular in search?

This chart shows how often people search Google for Apple Reminders and Things by name. Each line represents a brand's share of searches for all six to-do list apps we track, month by month, from searches in New Zealand.

Apple Reminders and Things among to-do list apps in New Zealand, by month

Month	Todoist	Microsoft To Do	TickTick	Apple Reminders	Any.do	Things
Oct 2025	50.4%	25.7%	19.2%	1.8%	2.5%	0.36%
Nov 2025	48.9%	21.6%	24.1%	1.8%	2.9%	0.72%
Dec 2025	48.2%	20.9%	24.5%	3.2%	2.3%	0.91%
Jan 2026	50.1%	25.1%	19.5%	2.1%	2.1%	1.2%
Feb 2026	50.5%	24.6%	18.3%	3.1%	2.1%	1.4%
Mar 2026	54.2%	22.8%	16.9%	2.8%	2.5%	0.92%
Apr 2026	46.7%	25%	23.8%	1.7%	1.7%	1.3%
May 2026	49.2%	28.1%	18.8%	1.7%	1.7%	0.66%
Jun 2026	48.9%	26.6%	21.1%	1.5%	1.2%	0.62%
Jul 2026	48.9%	27.1%	18.7%	3.2%	1.1%	1.1%
Aug 2026	49.5%	25.1%	22.1%	1.7%	1%	0.67%
Sep 2026	52.5%	22.2%	20.7%	2.7%	1.1%	0.77%

How has the Apple Reminders and Things comparison changed over the last 12 months?

3 findings

Apple Reminders was ahead of Things in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 50 to 70.
Across the 12 months ending September 2026, Things’ share of searches among to-do list apps in New Zealand moved from 0.36% to 0.77%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand to-do list apps in September 2026?

2 changes

In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.
Estimated monthly branded searches for Things in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Apple Reminders’ and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.