Brandwave

How popular isThings in search?

In August 2026, there were an estimated 210 branded searches for Things in New Zealand which is up 61.5% over the last 11 months. Things holds 6.5% estimated Share of Search among New Zealand to-do list apps and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Todoist45.8%
  2. Microsoft To Do24.6%
  3. TickTick20.9%
  4. Things6.5%
  5. Any.do2.2%
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Which to-do list apps compete with Things?

Things against to-do list apps in New Zealand, by month

Share of Search by month for Todoist, Microsoft To Do, TickTick, Things, Any.do. The figures are in the table below the chart.

View monthly share of search table
MonthTodoistMicrosoft To DoTickTickThingsAny.do
Oct 202548.1%24.9%18.4%4.4%4.1%
Nov 202546.4%21.8%23.5%4.8%3.4%
Dec 202547.6%20.9%24%4.4%3.1%
Jan 202648.4%24.9%19.3%4.5%2.8%
Feb 202647.7%26.3%17.9%5.2%2.9%
Mar 202653%23.2%17%3.9%3%
Apr 202644.1%24.6%23.4%5.1%2.7%
May 202646.9%28%18.6%4.4%2.2%
Jun 202646.4%27%20.3%4.3%2%
Jul 202647.1%27.3%18.9%4.7%2%
Aug 202645.8%24.6%20.9%6.5%2.2%
Sep 2026—————

  1. 1.Todoist

    45.8%

    held 1st · 1.5K estimated branded searches · +6.4% vs prior month · -1.3 points

  2. 2.Microsoft To Do

    24.6%

    held 2nd · 800 estimated branded searches · -1.2% vs prior month · -2.7 points

  3. 3.TickTick

    20.9%

    held 3rd · 680 estimated branded searches · +21.4% vs prior month · +2.1 points

  4. 4.Things

    6.5%

    held 4th · 210 estimated branded searches · +50% vs prior month · +1.7 points

  5. 5.Any.do

    2.2%

    held 5th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

Compare search popularity between Things and its closest rivals

How has branded search demand for Things changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Things in New Zealand rose from 130 to 210.
  • Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand increased from 4.4% to 6.5%.
  • Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand peaked at 6.5% in August 2026 and was lowest at 3.9% in March 2026.

How did search popularity change for New Zealand to-do list apps in August 2026?

  1. In August 2026, TickTick gained estimated Share of Search among to-do list apps in New Zealand, from 18.9% to 20.9%.

  2. In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.

  3. In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.

  4. In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.

  5. Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

How is Things measured?

Brandwave collects information about searches that people make online using Things’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • things 3
  • things app
  • things reminders
  • things task app
  • things to do list

Do you work for Things? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Things your brand?

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