Microsoft To Do vs Things:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft To Do had more branded searches than Things among to-do list apps in New Zealand. Microsoft To Do was estimated to have 800 branded searches compared to Things’ 210, and held a 24.6% Share of Search versus Things’ 6.5%.
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Which is more popular in search, Microsoft To Do or Things?
Compare the personal to-do list and task apps New Zealanders organise their days with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft To Do, Things. The figures are in the table below the chart.
View monthly share of search table
| Month | Todoist | Microsoft To Do | TickTick | Things | Any.do |
|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 24.9% | 18.4% | 4.4% | 4.1% |
| Nov 2025 | 46.4% | 21.8% | 23.5% | 4.8% | 3.4% |
| Dec 2025 | 47.6% | 20.9% | 24% | 4.4% | 3.1% |
| Jan 2026 | 48.4% | 24.9% | 19.3% | 4.5% | 2.8% |
| Feb 2026 | 47.7% | 26.3% | 17.9% | 5.2% | 2.9% |
| Mar 2026 | 53% | 23.2% | 17% | 3.9% | 3% |
| Apr 2026 | 44.1% | 24.6% | 23.4% | 5.1% | 2.7% |
| May 2026 | 46.9% | 28% | 18.6% | 4.4% | 2.2% |
| Jun 2026 | 46.4% | 27% | 20.3% | 4.3% | 2% |
| Jul 2026 | 47.1% | 27.3% | 18.9% | 4.7% | 2% |
| Aug 2026 | 45.8% | 24.6% | 20.9% | 6.5% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft To Do and Things comparison changed over the last 12 months?
3 findings
- Microsoft To Do was ahead of Things in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft To Do’s estimated Share of Search among to-do list apps in New Zealand moved from 24.9% to 24.6%, and its estimated monthly branded searches moved from 730 to 800.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand moved from 4.4% to 6.5%, and its estimated monthly branded searches moved from 130 to 210.
How did search popularity change for New Zealand to-do list apps in August 2026?
2 changes
In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft To Do’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft To Do
9 branded search terms
- microsoft to do
- microsoft to do app
- microsoft to do ist
- microsoft to do online
- microsoft to do reminders
- microsoft to do task app
- microsoft to do to do list
- microsofttodo
- to do office com
Things
5 branded search terms
- things 3
- things app
- things reminders
- things task app
- things to do list
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.